Trip.com Group held its Global Partner Summit in Singapore this week, inviting guests from across the travel industry, including accommodation, airline and destination marketing partners.
More than 2,000 partners and media attended the event which was held at the Resorts World Singapore – Convention Centre.
In his address, James Liang, Co-Founder and Chairman of Trip.com Group, explained why travel is unique from a multifaceted perspective.
“Psychologically, it fulfils a high level of need which is not easily saturated. In economic terms, it is a long-term, high-growth industry,” Liang, said.
“At the social level, it promotes human understanding, enhances communication and brings peace and inclusiveness. Philosophically, tourism helps promote human innovation, thus pursuing the long-term prosperity of human civilisation.
“At Trip.com Group, we have made it our mission to provide the best travel experience possible. We will explore AI innovation, travel content marketing, and sustainable practices to enhance every aspect of the user experience while preserving our planet and community.”
As the tourism industry gradually recovers and grows, Trip.com Group has taken a significant step towards its “Local Focus, Global Vision” strategy by holding its Global Partner Conference abroad for the first time.
The move signifies the ambitious outlook for the inbound and outbound tourism industry and reaffirms the company’s commitment to enhancing global partner growth.
Speaking at the conference, Jane Sun, CEO of Trip.com Group, recapped the vigorous recovery of its businesses and reflected on the potential for further growth.
“Guided by our strategy, multi-dimensional innovations in content marketing and AI-driven products, we have strengthened the Group’s business, accelerating our recovery and bringing forward new growth drivers,’ she said.
“Our approach continues to pay dividends, with the number of Trip.com bookings doubling this year compared to 2019 and the number of flight reservations for our EU partners increasing sevenfold.”
Various businesses have achieved restorative growth across the platform with domestic hotel reservation volumes increasing by an average of 60 per cent among Trip.com Group partner hotels.
The growth extended to global scenic attraction tickets and reservations on Trip.com. and domestic group tours sector also experienced an increase in Gross Merchandise Value (GMV) with a 53.6 per cent surge compared to the same period in 2019, highlighting the overall resurgence of the industry.
Trip.com Group’s innovative marketing strategies have led to a threefold increase in new customers and a 263 per cent spike in product sales in the first three quarters of the year such as a 54 times increase in new customers for air tickets.
Diverse product offerings, including multi scenic attractions tickets, as well as concert tickets with hotel packages, generated an astounding 188-fold increase in hotel reservations in recent months.
Dedicated to supporting and enhancing the communities it serves, Trip.com Group has taken significant steps to incorporate sustainable travel products into its various business lines, including flights, car rental, and corporate travel.
Over 16 million people have chosen these sustainable travel options, favouring the company’s low-carbon products.
As part of its ongoing commitment to promote a sustainable travel industry, Trip.com Group launched its Low-Carbon Hotel standard initiative, which aims to encourage eco-friendly practices, and facilitate a shift towards a more sustainable travel ecosystem by collaborating with hotel partners. Trip.com Group has engaged with nearly 1,000 hotel partners in this transformative project.
With its global reach, diversified supply chain, and strengthened technological capabilities Trip.com Group is distinctively positioned to bolster and promote regional and local destinations to eager travellers worldwide.
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