Trip.com’s Global Partner Summit attracts over 2,000 industry figures to Singapore

Trip.com’s Global Partner Summit attracts over 2,000 industry figures to Singapore
Edited by Travel Weekly


    Trip.com Group held its Global Partner Summit in Singapore this week, inviting guests from across the travel industry, including accommodation, airline and destination marketing partners.

    More than 2,000 partners and media attended the event which was held at the Resorts World Singapore – Convention Centre.

    In his address, James Liang, Co-Founder and Chairman of Trip.com Group, explained why travel is unique from a multifaceted perspective.

    James Liang Trip.com Group Global Partner Summit. (Supplied)

    “Psychologically, it fulfils a high level of need which is not easily saturated. In economic terms, it is a long-term, high-growth industry,” Liang, said.

    “At the social level, it promotes human understanding, enhances communication and brings peace and inclusiveness. Philosophically, tourism helps promote human innovation, thus pursuing the long-term prosperity of human civilisation.

    “At Trip.com Group, we have made it our mission to provide the best travel experience possible. We will explore AI innovation, travel content marketing, and sustainable practices to enhance every aspect of the user experience while preserving our planet and community.”

    As the tourism industry gradually recovers and grows, Trip.com Group has taken a significant step towards its “Local Focus, Global Vision” strategy by holding its Global Partner Conference abroad for the first time.

    The move signifies the ambitious outlook for the inbound and outbound tourism industry and reaffirms the company’s commitment to enhancing global partner growth.

    Speaking at the conference, Jane Sun, CEO of Trip.com Group, recapped the vigorous recovery of its businesses and reflected on the potential for further growth.

    “Guided by our strategy, multi-dimensional innovations in content marketing and AI-driven products, we have strengthened the Group’s business, accelerating our recovery and bringing forward new growth drivers,’ she said.

    “Our approach continues to pay dividends, with the number of Trip.com bookings doubling this year compared to 2019 and the number of flight reservations for our EU partners increasing sevenfold.”

    Jane Sun. (Supplied)

    Various businesses have achieved restorative growth across the platform with domestic hotel reservation volumes increasing by an average of 60 per cent among Trip.com Group partner hotels.

    The growth extended to global scenic attraction tickets and reservations on Trip.com. and domestic group tours sector also experienced an increase in Gross Merchandise Value (GMV) with a 53.6 per cent surge compared to the same period in 2019, highlighting the overall resurgence of the industry.

    Trip.com Group’s innovative marketing strategies have led to a threefold increase in new customers and a 263 per cent spike in product sales in the first three quarters of the year such as a 54 times increase in new customers for air tickets.

    Diverse product offerings, including multi scenic attractions tickets, as well as concert tickets with hotel packages, generated an astounding 188-fold increase in hotel reservations in recent months.

    Dedicated to supporting and enhancing the communities it serves, Trip.com Group has taken significant steps to incorporate sustainable travel products into its various business lines, including flights, car rental, and corporate travel.

    Over 16 million people have chosen these sustainable travel options, favouring the company’s low-carbon products.

    As part of its ongoing commitment to promote a sustainable travel industry, Trip.com Group launched its Low-Carbon Hotel standard initiative, which aims to encourage eco-friendly practices, and facilitate a shift towards a more sustainable travel ecosystem by collaborating with hotel partners. Trip.com Group has engaged with nearly 1,000 hotel partners in this transformative project.

    With its global reach, diversified supply chain, and strengthened technological capabilities Trip.com Group is distinctively positioned to bolster and promote regional and local destinations to eager travellers worldwide.

    Latest News

    • Products

    Embrace the journey: Traversing the world with the Shokz OpenRun

    If you’ve been on the wrong side of a final call in the airport, or missed the stop on rail journey, it might be time to invest in a pair of Shokz OpenRun headphones. Originally marketed as headphones for fitness fanatics, runners or cyclists with a keen to steer clear of a prang with a car, […]

    • Tour Operators
    • Tourism

    TTC: Deals are driving up demand for September trips

    The latest market research from TTC Tour Brands shows interest in international leisure travel remains high for 2024, with 77 per cent of Australians over 18 still planning trips this year. Notably, 28 per cent of those travellers are eyeing September for their journeys. Europe continues to be the most popular destination, with 68 per […]

    • Aviation

    Qantas ‘working urgently’ to fix app data leak

    Qantas is looking into customer reports that passengers have this morning been able to access other passengers’ personal information on the airlines app. X user Lachlan posted that he was able log into different accounts every time he opened the app. My @Qantas app logs me in to a different person each time I open […]

    • Hotels

    Revamped Wailoaloa Beach hotel opens as Crowne Plaza Fiji Nadi Bay Resort & Spa

    Crowne Plaza Fiji Nadi Bay Resort & Spa is open and ready for bookings after the first phase of a multi-million-dollar transformation. Part of IHG Hotels & Resorts’ premium collection, the transformation has seen the completion of 106 guestrooms showcasing contemporary interiors reflective of the premium Crowne Plaza brand and is a first for the […]

    • Luxury
    • News

    Kamalaya Koh Samui clinches clutch of wellness awards

    Kamalaya Wellness Sanctuary & Holistic Spa has so far clinched five prestigious awards in 2024, including being inducted into the ‘Hall of Fame’ at the World Spa & Wellness Awards in London. Founders of the Koh Samui sanctuary and spa John and Karina Stewart expressed their heartfelt gratitude for the awards. “We are profoundly honoured […]