Flight Centre and Reforest hit one million trees target early

Flight Centre and Reforest hit one million trees target early
Edited by Travel Weekly


    Flight Centre and Reforest have hit their inaugural annual target of contributing one million trees – four months ahead of schedule thanks to demand from customers for the agency’s Captain’s Pack.

    The target was set when the program launched in August 2023 and involves a contribution toward ‘Planting for the Planet’ for every purchase of a Captain’s Pack. The pack is exclusive to Flight Centre and provides inclusions such as lost baggage tracking, price-drop protection and waiving of selected fees in addition to the sustainability initiative.

    Flight Centre New Zealand general manager Heidi Walker is thrilled with the uptake of Planting for the
    Planet.

    “As one of the world’s largest travel retailers, we recognise our responsibility to preserve and enrich the places we love, and we set out to do something with our customers that could make a difference,” she said.

    “In partnership with a credible sustainability organisation, Reforest we were able to commit a million
    trees across Australia, New Zealand, Canada and Morocco, with half of them already planted and the
    remainder to come later this year.

    “It’s a fantastic start to what is an ongoing initiative and we’re looking forward to reaching greater tree-planting milestones in the future.”

    Planting for the Planet

    Reforest CEO Daniel Walsh said they were proud of what had been achieved in partnership with Flight Centre.

    “It’s been incredible to see how seamlessly Flight Centre has embedded environmental care into their
    services, making a genuine commitment to combatting climate change and improving local communities,” Walsh said.

    “Planting for the Planet is a perfect example of a business championing and personalising nature repair and contributing to tangible environmental action.”

    Flight Centre sales from across Australia, New Zealand, South Africa, Canada and the UK contribute to Planting for the Planet and below outlines the number of trees being planted in each location:

    • Atlas Mountains, Morocco: 730,000 trees
    • Wimmera, Australia: 315,000 trees
    • Patui Forest, New Zealand: 35,000 trees
    • Vancouver Island wetlands, Canada: 6,000 trees

    The program also has community benefits such as in Morocco where it supports a women’s co-op nursery and First Nations Berber community activity.

    Latest News

    • Cruise

    P&O rescues Rotary volunteers after collapse of Air Vanuatu

    P&O Cruises Australia has answered a plea for help from a group of young Australian Rotary volunteers, stranded in Vanuatu following the collapse of Air Vanuatu. The students, many of them teenagers from Albury, NSW, were volunteering for a youth project run by the Hive Rotary Club Australia when the airline abruptly cancelled all flights, […]

    • Destinations

    Intrepid continues expansions with launch of first DMC in Jordan

    Intrepid has increased its presence in the Middle East with the opening of its first destination management company in Jordan. Based in Amman, the local team will operate Intrepid’s range of nine experiential small group tours in Jordan from this summer, with a view to expanding the range for 2025 and beyond. Zina Bencheikh, managing […]

    • Appointments

    Minor hotels appoints Puneet Dhawan to key Asia role

    Global hotel owner and operator Minor Hotels has appointed Puneet Dhawan as head of Asia as the group plots its growth in Asia and India. From July, Dhawan will be responsible for the performance of all Minor Hotels properties in Asia, working in close collaboration with the Minor Hotels senior leadership team and will report […]

    • Appointments

    Abercrombie & Kent and Crystal appoint Evon Ler to director of sales, Asia

    Abercrombie & Kent Travel Group have announced that Evon Ler will join them in the new role of director of sales, Asia. She will work closely with Tony Archbold (VP, Sales, APAC, Crystal) and Susan Haberle (VP, Sales & Partnerships, APAC, A&K) with trade support across the region. Ler comes to the A&K family with more […]