Flight Centre and Reforest hit one million trees target early

Flight Centre and Reforest hit one million trees target early
Edited by Travel Weekly

    Flight Centre and Reforest have hit their inaugural annual target of contributing one million trees – four months ahead of schedule thanks to demand from customers for the agency’s Captain’s Pack.

    The target was set when the program launched in August 2023 and involves a contribution toward ‘Planting for the Planet’ for every purchase of a Captain’s Pack. The pack is exclusive to Flight Centre and provides inclusions such as lost baggage tracking, price-drop protection and waiving of selected fees in addition to the sustainability initiative.

    Flight Centre New Zealand general manager Heidi Walker is thrilled with the uptake of Planting for the

    “As one of the world’s largest travel retailers, we recognise our responsibility to preserve and enrich the places we love, and we set out to do something with our customers that could make a difference,” she said.

    “In partnership with a credible sustainability organisation, Reforest we were able to commit a million
    trees across Australia, New Zealand, Canada and Morocco, with half of them already planted and the
    remainder to come later this year.

    “It’s a fantastic start to what is an ongoing initiative and we’re looking forward to reaching greater tree-planting milestones in the future.”

    Planting for the Planet

    Reforest CEO Daniel Walsh said they were proud of what had been achieved in partnership with Flight Centre.

    “It’s been incredible to see how seamlessly Flight Centre has embedded environmental care into their
    services, making a genuine commitment to combatting climate change and improving local communities,” Walsh said.

    “Planting for the Planet is a perfect example of a business championing and personalising nature repair and contributing to tangible environmental action.”

    Flight Centre sales from across Australia, New Zealand, South Africa, Canada and the UK contribute to Planting for the Planet and below outlines the number of trees being planted in each location:

    • Atlas Mountains, Morocco: 730,000 trees
    • Wimmera, Australia: 315,000 trees
    • Patui Forest, New Zealand: 35,000 trees
    • Vancouver Island wetlands, Canada: 6,000 trees

    The program also has community benefits such as in Morocco where it supports a women’s co-op nursery and First Nations Berber community activity.

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