East Coast USA kicks off inaugural Australia roadshow

East Coast USA kicks off inaugural Australia roadshow
By admin


Australia and New Zealand are gearing up for a series of travel events as the inaugural East Coast USA Mission heads Down Under.

The week-long event will see tourism representatives from New York City, New York State, Washington DC and Florida visit Australian cities for a series of events centred on local retail travel trade.

On July 14, 16 and 17, the Mission will visit Sydney, Melbourne and Auckland respectively, featuring agent expos, B2B meetings and appointments.

The mission is a joint initiative by destination marketing bodies NYC & Company, New York State, Destination DC and Visit Florida, aiming to better showcase the East Coast locations to the Aussie market.

As the first of its kind, the mission intends to illustrate the diversity, history and culture found on the East Coast of America, with 15 exhibitors, including hotels, attractions and cultural institutions.

NYC & Company president and chief executive Fred Dixon says the Mission will work to strengthen relationships with countries like Australia and New Zealand, as they continue to deliver high volumes of tourists to the US.

“Australia and New Zealand are important international markets for us because they have a tendency to stay longer in hotels and shop more,” Dixon said.

In 2013, New York City welcomed 26,000 visitors from New Zealand and 619,000 from Australia, ranking in the top five overseas markets for East Coast destinations New York and Washington DC.

In the same year, Florida welcomed 303,000 visitors from Australia, who pumped more than US $218 million into the economy, comprising 24% of Florida’s volume of all emerging market visitors combined.

“This East Coast USA Mission is a valuable opportunity to engage with travel professionals to encourage continued future visitation growth to our destinations from the South Pacific,” Destination DC president and CEO Elliott Ferguson said.

“With more than US $8.5 billion of development taking place in our city, including new hotels, restaurants and attractions, it’s a great time to plan a trip to our nation’s capital.”

Attendees of the East Coast USA Mission can expect major exhibitors such as The Broadway Collection, Heartland Brewery, Marriott International, the Metropolitan Museum of Art, and The Roosevelt Hotel NYC.

Latest News

  • Products

Mandarin Oriental takes a dive into swimwear with $360 board shorts

If you were inspired by The Inspired Unemployed’s Liam Moore limited-edition pair of Budgy Smugglers but want a bit more coverage, then here’s your chance. The Orlebar Brown brand has introduced an original design of the Bulldog swim short for Mandarin Oriental hotels – yours for a snip at US$242.25 (AU$360). They have been “designed […]

  • Health & Wellness
  • Luxury

Trisara showcases sustainable dining via wellspring program

Phuket-based resort Trisara is transporting guests from resort to farm to table then back again courtesy of a new limited-time program, Wellspring. The package is a collaboration with Tri Vananda, a US$182 million (AU $270 million) wellness community in northern Phuket, conceived by Montara Hospitality Group, the owners of Trisara. In addition to entitling guests […]

  • Aviation

Emirates SkyCargo expands fleet with five Boeing 777 freighters

Emirates SkyCargo announced an investment of US$1 billion (AU$1.484b) to expand its fleet with an order of five new Boeing 777 freighters. The investment follows a strong performance in the first quarter of the 2024/25 financial year. Emirates SkyCargo expects the new freighters to increase its capacity by 30 per cent. The increase enables the […]

  • Events
  • Tour Operators

ITE HCMC 2024 focuses on sustainable tourism for creating a future

The 18th annual International Travel Expo Ho Chi Minh City (ITE HCMC) will take place from 5 to 7 September at the Saigon Exhibition and Convention Center. Under the theme “Responsible Travel, Creating Future”, the expo will highlight its dedication to promoting sustainable tourism practices and showcasing innovative tourism products and services to meet rigorous […]

  • Appointments

Seasoned pro Chris Waite goes out on his own in corporate affairs & communications

Seasoned tourism and hospitality industry corporate affairs and communications professional Chris Waite has unveiled his new consultancy. Drawing on his 25 years of experience across Australia, Europe, and Asia, Chris Waite Corporate Affairs & Communications is dedicated to helping businesses build and safeguard their most valuable asset: their reputation. Waite will focus on delivering results through […]

  • News

Travel becomes the leading retirement priority in latest Equip Super research

A staggering 71 per cent of Australians are prioritising spending their retirement savings on travel, according to a recent survey by leading superannuation fund, Equip Super. Health concerns were ranked as second as the most significant priority in retirement with 56 per cent and spending on hobbies and interests takes the third spot at 54 […]