70s surf club inspired hotel to open in Crescent Head

70s surf club inspired hotel to open in Crescent Head

Award-winning creative director and designer, George Gorrow has announced the launch of his new 70’s inspired surf club hotel in NSW’s Crescent Head; SEA SEA.

The 25-room boutique seaside lifestyle is set to open in May 2023, offering a mix of surf culture, fashion, music, hospitality and art.

“Crescent Head still feels like that place you visited as a child, still feels so pure,” Gorrow said.

“I love surfing so does my wife and the wave is to us one of the best waves in Australia, it’s for everyone, super fun. The MacKay region is so rich in culture too, we will be partnering with local farms and producers to showcase the region.

“The old locally sourced, locally proceeded, sustainable, cliché you hear, is really what we will be doing. This excites us, it’s going back to basics.”

Using his expertise in fashion, hospitality, music and design, Gorrow has interrogated these pillars into the space with an innovative food and beverage concept in collaboration with P&V Wine + Liquor Merchants, esteemed mixologist Antonello Arzedi (Scout London Sydney, Icebergs Dining Room and Bar) and Daniel Medcalf (co-owner and operator of No. 35 Kitchen and Bar, previously The Slow Kitchen & Bar Bali).

Rooms at SEA SEA will feature 70’s surf-inspired interiors throughout, with artisan-produced furniture and crafts juxtaposing “audacious art”.

The design will play with natural textures, to make guests feel immersed in their surroundings.

The rooms will also feature world-class minibars, and 24hr in-house radio curated by Reverberation.

Images of the hotel are yet to be revealed, but if its home collection is anything to go by guests can expect stripped back luxury (supplied)

Gorrow said he drew inspiration for the project from a close friend, Claus Sendlinger, founder of Design Hotels.

The two met in Indonesia and instantly learned they shared similar thoughts on the new hotel movement. While their projects and hotels are extremely different in design, they both emphasise that the hotel itself can be the key experience for the guests.

“A hotel for me is like this concept, and for me the hotel now can be the place, not just a bed you use to sleep in while visiting a town.

“The hotel can be the key experience.  This is what drives me, this is the experience I seek, and the experience I try to deliver through all the different aspects of the hotel. 360-degree experience.”

SEA SEA will also have a revolving program of music performances, curated mix tracks, art exhibitions, its own SEA SEA home collection “Welcome to Earth Please Wipe Your Feet”, a souvenir shop, and Room 13 – a 90sm culturally curated project space which will showcase established and emerging artists both local and international.

The photography-focused exhibitions will be held in room 13 every 6 weeks.

The boutique hotel will become home to Non-type, the latest creation in the long history of design and fashion for its two founding members, Gareth Moody and George Gorrow.

It represents a coming of age, being their first release as a creative partnership since their world-renowned and iconic label, Ksubi.

Not limited to fashion and lifestyle, but endlessly comfortable with a nod to the luxury surf world. From leather blazers, tailored wool trousers, and linen suiting, to tailored board shorts and surf skins, the limited collection will only be available at SEA SEA.


Featured image: George Gorrow and his wife Cisco Tschurtschenthaler

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