Millennials are key according to News Corp’s Travel Trends Forecast
News Corp Australia today released findings from its News Travel Network Trend Forecast for January to June 2023, with all the metrics pointing to Millennials as crucial targets in the battle for share.
The Trend Forecast is an insight into the 10.2 million Australian travellers who engage with News Corp Australia’s brands every month.
The Forecast revealed that 87 per cent of Millennials are confident in international travel and more likely to be planning a round-the-world trip.
News Corp Australia’s managing director, food and travel Fiona Nilsson said: “The News Travel Network Trend Forecast delivers a consistent consumer survey that illustrates changes in travel over time and clearly identifies what is improving and importantly, where effort is needed to create action.”
“Our latest study reveals that Australian travellers intending to take a trip interstate remains consistent but intent to travel intrastate has been steadily falling since last year. Intent to travel internationally is growing once again, with just under 20 per cent indicating it will be the next holiday,” Nilsson said.
It also found that Millennials and Gen Z value agent expertise for certain needs as they are more likely to rely on a travel agent for budgeting, insurance and entertainment plans. The lowest price is on the agenda, but peace of mind still trumps it for now with over 50 per cent of Aussies willing to pay more to ensure a safe and fun trip.
Short-term international travel is rising quickly, with one to two weeks now the most popular length of time to travel for those planning on heading overseas.
“We are seeing that 78 per cent of travellers are now confident in international travel. While New Zealand remains firmly in the top spot for intent, the impact of that confidence is shifting intent from our neighbouring destinations toward long haul destinations, with Europe and the US moving up the rankings,” Nilsson said.
Some other key travel consumer trends that were identified included:
- Dollars and Sense – Good value and lowest price are the core factors of importance for Australians booking their next trip, but that doesn’t mean they are willing to scrimp when it comes to safety and security. Travel providers should clearly demonstrate the value of their offers to attract interest from the majority of travel-intending Aussies. With over half of them willing to pay more for ease and safety, providing these options can drive preference and margin.
- Good Thrill Hunting – Now that travel has become easier, Australians are ready to celebrate. Young travellers are the keenest, planning on holidaying longer and spending more than they usually would on travelling for extended periods of time. With many Australian travel intenders planning to “go all out”, the value of experts and great service is in high demand. That means a significant opportunity to build loyalty, particularly with younger travel segments.
- Make It Meaningful – More than ever, Aussies are looking for purpose when they travel. This can manifest in different ways, but it’s ultimately about having a defining experience, not just a holiday. Humanitarian holidaying is growing, with inclusivity and sustainable practices becoming core booking factors for both Millennials and Gen Z. Immersion in local culture has superseded ticking destinations off a list, with over a quarter of travellers looking to spend time in just one place and in need of local expertise.
- Young, Free & Keen To Mingle– Gen Z are more likely than any other generation to be looking for relaxation, self-care retreats and healing sabbatical style holidays. They prefer to travel in groups and are far less concerned about value. Instead, it’s about a trip where they can easily all go out, challenge themselves, and give back to smaller communities. Gen Z are also much more likely to turn to travel influencers, online friends and viral video for travel content, reviews and suggestions meaning that leveraging social platforms is crucial to reach this high-value segment.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
Fiona Nilsson news corp News Corp Travel Trend Forecast Travel Trends ForecastLatest News
Fiji Tourism Exchange 2024 opens with a vibrant ceremony at Sofitel Fiji Resort, Denarau
The two-day Fiji Tourism Exchange 2024, opened with a vibrant ceremony at the Sofitel Fiji Resort and Spa in Denarau. A pinnacle event in the South Pacific tourism calendar, the event brings together industry stakeholders from across the globe to delve into Fiji’s tourism offerings and cultivate long-lasting business relationships. Acting Prime Minister and Minister […]
Raes on Wategos celebrates 30th birthday and guests get the presents
World famous luxury boutique hotel Raes on Wategos, in Byron Bay, has launched its 30th birthday celebrations with a Raes Indulgent Escape package. Available for all stays of two nights or more, from June to August, the curated package offers an invitation to indulge in a shared celebration of Raes 30th birthday, whilst revelling in […]
Seabourn’s two new value-add offers for 2024-25
Luxe cruise line Seabourn is offering two value-added promotions featuring must-have fares and a generous shipboard credit for guests seeking to book their next voyage. The exclusive “A Sail to Remember” Event includes must-have fares on most Seabourn ultra-luxury ocean and expedition voyages in October 2024 and beyond. The “More Moments on Us” Event offers […]
PONANT commercial team expands to meet growing demand in APAC
Luxury exploration cruise line Ponant has announced significant updates to their Asia Pacific commercial team in response to accelerated growth across the region. “These structural enhancements signify Ponant’s dedication to meeting the evolving needs of our valued trade partners in the Asia Pacific region,” general manager sales & marketing, Asia Pacific, Deb Corbett said. “We […]
Gen Z and millennials on track for rise in Europe rail trips, says TruTravels
Despite what you think, Gen Z and Millennials are not 'off the rails', but instead want a fast track to Europe.
$230m joint Novotel & ibis Styles Melbourne Airport hotel prepares to open
Dear all business travellers, you're Melbourne experience just got a whole lot better.
Envoyage premieres Worldwide 2024 in Santiago
There has been a warm reception for 300 attendees at Envoyage's gabfest in Santiago, Chile.
Disney Destinations launches epic Aussie agent incentive
Everyone needs a bit of Disney in their life (apparently) and agents can get their next dose for free here.
IPW 2024: 960,000 Aussies took the trek to the Land of the Free last year
Nearly 6,000 travel industry reps descend on LA. Thankfully for all of their bosses, it's not in Vegas.
Nauru Airlines offers new direct flights from Brisbane to Palau on ‘Paradise Express’
No more island hopping to Palau as Nauru Airlines hits this boundary six.
Etihad Airways boosts connectivity with five interline partnerships
Etihad high fives itself with interline partnerships announcing a handful of new airlines, including Rex.
Discover the enchantment of India – A tale of timeless cities
Whether you're game enough to test out the street food or not, we recon India should be top of your list.
Qantas cops $100m penalty with passengers to get $20m back over cancelled flights
Qantas cops a $100m civil penalty, passengers to get back $20m over cancelled flights to resolve ACCC court battle.
Body found off Sydney Heads suspected to be missing cruiser
Tragic developments onboard Pacific Adventure this morning.
Wendy Wu Tours ‘Wonderlust Sale’ offers the wonders of the world for less
More for less... Great news for all apart from Wendy's wallet.
Booking.com launches AI Trip Planner in Australia and New Zealand
Booking.com launches new AI feature in Aus. We're hoping AI never gets the nuance involved with writing these jokes.
Voyages celebrates 40 years at Uluru with two new immersive experiences
No plans for celebrating your 40th this year? Here's a hot tip from us.
SkyDeck: The inflight entertainment you could never have imagined
Forget those external cameras you can live stream while in the air... With SkyDeck you can check it out for yourself.
Second Boeing whistleblower dies of ‘mystery infection’
Joshua Dean died from a fast-growing mystery infection on Tuesday.
Aussie winners of American Airlines ‘Sell Your Way to the USA’ announced
Show me the money! For the winners, Sell Your Way to the USA was worth getting involved in.
ANZCRO celebrates 30th with special edition of iconic New Zealand Book
Choice bro! ANZCRO celebrates its 30th with a special edition of its iconic New Zealand Book. Chur!
Room to move at Cairns Harbourside Hotel with ‘spacious’ new family package
Moody teens can eat two-minute noodles while younger brothers and sisters get to eat free with mum and dad. Win, win!
A&K unveils lavish around the world wildlife adventure in private jet
The kind of holiday that if you need to ask the cost, you probably can't afford it.
Flight Centre and Reforest hit one million trees target early
Nice one Flight Centre, we think you've earned an early Friday knockoff.
New cruise options spearhead stacked APT 2025 program
Just in case you thought you were running out of cruise itineraries, APT's here with a fresh batch.
Travel Weekly announces a new team to helm Australia’s No.1 travel trade title
Some shameless self-promotion from us, but we thought you needed to know who's bringing you the news.
IHG reveals plans for Brisbane’s first Kimpton in 2028
Just another reason to book that trip to Brisvegas. But don't jump the gun, it's not open until 2028.
Cruiseabout’s first store in five years opens in Perth
Perth gets a break from being behind the rest of the country with the addition of the first Cruiseabout store.
ATAS complaints process acknowledges non-economic loss
A High Court case win over 'disappointment and distress' on a cruise gone wrong prompts ATIA complaints change.
Cunard previews new Queen Anne
Yep, this one does exactly what it says on the tin.
Bunnik Tours unveils latest expansion to Iceland
Just as the Icelandic vikings did many years ago, Bunnik is expanding into new territories.
Australia’s first glamping retreat turns 25
25th anniversary gifts usually come in silver. Ours comes in the way of a news story.
Embrace the journey: Traversing the world with the Shokz OpenRun
If you’ve been on the wrong side of a final call in the airport, or missed the stop on rail journey, it might be time to invest in a pair of Shokz OpenRun headphones. Originally marketed as headphones for fitness fanatics, runners or cyclists with a keen to steer clear of a prang with a car, […]
Tourism Western Australia MD Carolyn Turnbull departs
Turnbull hints her new role will see her staying in the tourism and hospitality industry and who can blame her?
DriveAway launches Brit-Euro Blitz campaign
If agents can put the foot down quick enough and get involved, there are some great prizes to be won.
Fly and Stay Free with the Great Southern
Unlike those dodgy scam phone calls you're getting more and more of, there's no strings attached to this deal.