Luxury resort company offers to accommodate Ukrainian refugees

Luxury resort company offers to accommodate Ukrainian refugees

Karma Group’s founder John Spence has unveiled a new program to transform hotels into accommodation for Ukrainian refugees in an unprecedented attempt to address the humanitarian crisis unfolding in the country.

Dubbed Karma Refuge, the campaign will be launched in France, and see Karma Résidence Normande turned into a temporary shelter for those in need.

“I’m taking my resort in Normandy and turning it into hotel accommodation for Ukrainian refugees. We have plans to populate it with people fleeing desperate conditions in Ukraine,” Spence said.

“Mainly women and children, these people have had long journeys in freezing temperatures for nine, ten hours at a time just to cross the border.”

Since Russia invaded Ukraine just two weeks ago, 2.2 million people have fled the country, according to the UN, in what the organisation’s high commissioner for refugees is calling “the fastest-growing refugee crisis in Europe since World War II”.

So far, Poland has taken the majority, allowing more than 1 million Ukrainians to seek shelter, while the others have mostly spread across Hungary, Slovakia, Russia, Romania and Moldovia.

To help the refugees gain access to Normandy, Spence said the company has a manager based in Warsaw who will be using the assistance of local agents to identify those in need.

“They will then have a fleet of coaches to get them through to France,” he said.

“Karma won’t just be somewhere to sleep, but we will also provide all food, we have full hotel staff, and all facilities free to use.

“Children will be given a range of activities, while parents will be given a chance to learn English and French, and will set up a Ukrainian kitchen.”

Spence said he plans to promote Karma Refuge and find other hoteliers who are willing to take in refugees or private individuals who would like to be part of the company’s mission to “bring people from Ukraine into a safe shelter in Europe”.

Latest News

  • Sustainability

Flight Centre and Reforest hit one million trees target early

Flight Centre and Reforest have hit their inaugural annual target of contributing one million trees – four months ahead of schedule thanks to demand from customers for the agency’s Captain’s Pack. The target was set when the program launched in August 2023 and involves a contribution toward ‘Planting for the Planet’ for every purchase of […]

  • Tour Operators

New cruise options spearhead stacked APT 2025 program

APT has launched its Australia 2025 program, showcasing two brand-new cruising experiences and a $5m refurbishment to APT’s exclusive Mitchell Falls Wilderness Lodge. The highlight of 2025 is Seabourn Pursuit, a purpose-built ultra-luxury ship offering all-veranda suites, exceptional dining, and a dedicated Expedition Team for an unparalleled exploration along the Kimberley coast. Also debuting in […]

  • Products

Embrace the journey: Traversing the world with the Shokz OpenRun

If you’ve been on the wrong side of a final call in the airport, or missed the stop on rail journey, it might be time to invest in a pair of Shokz OpenRun headphones. Originally marketed as headphones for fitness fanatics, runners or cyclists with a keen to steer clear of a prang with a car, […]

  • Tour Operators
  • Tourism

TTC: Deals are driving up demand for September trips

The latest market research from TTC Tour Brands shows interest in international leisure travel remains high for 2024, with 77 per cent of Australians over 18 still planning trips this year. Notably, 28 per cent of those travellers are eyeing September for their journeys. Europe continues to be the most popular destination, with 68 per […]

  • Aviation

Qantas ‘working urgently’ to fix app data leak

Qantas is looking into customer reports that passengers have this morning been able to access other passengers’ personal information on the airlines app. X user Lachlan posted that he was able log into different accounts every time he opened the app. My @Qantas app logs me in to a different person each time I open […]

  • Hotels

Revamped Wailoaloa Beach hotel opens as Crowne Plaza Fiji Nadi Bay Resort & Spa

Crowne Plaza Fiji Nadi Bay Resort & Spa is open and ready for bookings after the first phase of a multi-million-dollar transformation. Part of IHG Hotels & Resorts’ premium collection, the transformation has seen the completion of 106 guestrooms showcasing contemporary interiors reflective of the premium Crowne Plaza brand and is a first for the […]

  • Luxury
  • News

Kamalaya Koh Samui clinches clutch of wellness awards

Kamalaya Wellness Sanctuary & Holistic Spa has so far clinched five prestigious awards in 2024, including being inducted into the ‘Hall of Fame’ at the World Spa & Wellness Awards in London. Founders of the Koh Samui sanctuary and spa John and Karina Stewart expressed their heartfelt gratitude for the awards. “We are profoundly honoured […]