Women of all ages have been fuelling significant growth within the travel sector for years.
In fact, according to Forbes, women make at least 80 per cent of all purchasing decisions and contributing hundreds of billions to the travel and tourism industry.
In recognition of International Women’s Day, on top of demand and opportunity in the market, Trafalgar has released a series of Women’s Only Tours.
With a collection of 13 trips across Europe, the Middle East and Africa, this brand-new offering is led by female travel directors and wellbeing directors with a focus on showcasing inspiring local businesswomen in the destinations the tours visit.
These tours have been curated specifically to provide women and those who identify as women of all ages a space to connect with like-minded female travellers from all over the world.
Some of the highlight experiences from this trip series include learning about the ancient art of Umbrian weaving from a fourth-generation weaver using traditional looms and materials, baking bread with the most liberated women in Turkey in Demircidere, particularly in regards to gender balance, and meeting and sharing a meal with the artisans of Iraq al-Amir Women’s Association in Amman, Jordan.
When speaking about today’s announcement, Gavin Tollman, Trafalgar’s CEO, said the company has always been a champion of women in travel, with the majority of its leadership team female, supporting locally-female run businesses around the world and some of its first female travel directors still working for the company 42 years on.
“It was the obvious next step for us to offer women’s only departures – with 13 tours currently available to book, we’re excited to grow this series of trips to meet the increasing demand for women-only travel options alongside female solo travel growth,” he said.
To celebrate the launch of this trip series Trafalgar is offering 15 per cent off all Women’s Only trips for the whole month of March.