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1 April, 2021

Risqué new tourism campaign encourages Aussies to ‘Go Down South With Your Mouth’

A cheeky new campaign has emerged that encourages Aussie travellers to experience South Australia and ‘Go Down South With Your Mouth’.

Designed to inspire travellers to taste the wonders of our southern region, the campaign invites your clients to get in touch with their senses by getting sloshed and “eating out” in South Australia’s food and wine regions.

And, if you haven’t guessed it by now, this campaign was not released by the South Australian Tourism Commission, but a company called Taste Down South, and coincidentally was released just in time for April Fool’s Day.

Complete with a sensual clip that makes us more excited to taste Aussie produce than we should be, the campaign has its own website and merch to boot.

And yes, the video is full of delightful innuendos like “your tongue yearns for a certain sensation”, “is it time to let our abundant delights burst in your mouth?”, and our personal favourite, “Is it time to bask in Australian bush?”

Does this campaign seem a little familiar? Well, it should, because according to ABC News, it may have been created by the same crafty folk who released the infamous ‘C U in the NT’ campaign in 2016.

ABC News was able to piece together enough information to trace the campaign to a Gold Coast company called ICBM Pty Ltd, which is owned by Adam Blackburn and Blaze Tripp, who admitted last year that they were behind the C U in the NT campaign.

But, that’s not all for Travel Weekly‘s April Fool’s Day coverage.

Here’s a round-up of all the snippets of travel news we’ve come across this morning that we reckon seem suspicious:

Contiki is reaching for the stars, literally

Contiki, has been busy developing a phenomenal new product line that is the first of its kind to target millennials and Gen Z.

Introducing ContikiX: affordable space travel developed exclusively for 18-to-35-year-olds. 

Partnering with an undisclosed tech firm that works closely with Elon Musk’s aerospace company SpaceX and Richard Branson’s Virgin Galactica, travellers of the future can orbit the Earth and experience the blue planet from more than 300 kilometres up.

Complete with delicious meals prepared by an award-winning chef, spacious rooms with comfy beds and an onboard dancefloor, it’s got all the classic Contiki inclusions you know and love.

An all-new underwater dining experience is coming to SEA LIFE Melbourne Aquarium

SEA LIFE Melbourne Aquarium is taking its Private Dining experience to all-new depths with the launch of a world-first underwater private dining experience from today onwards!

Thousands of people have dined surrounded by sea creatures at the aquarium over the years, and now they’ll have the opportunity to dine while fully submerged in the 2.2-million-litre ‘Oceanarium’ for the ultimate multi-sensory experience.

Competing with sharks, rays and hundreds of fish for food, underwater private dining gives guests the opportunity to even closer to the magnificent marine creatures residing at the aquarium.

LEGOLAND Discovery Centre to create a LEGO Dan Andrews replica

Is everyone right to go? LEGOLAND Discovery Centre has announced plans to create a life-size LEGO replica of Victorian Premier Daniel Andrews!

Following Andrews’ year of COVID press conferences, tough decisions and strong leadership, the ultimate indoor LEGO play centre’s Master Model Builder, Kieran Jiwa, is keen to pay homage to his fellow Victorian using thousands of LEGO bricks.

LEGOLAND Discovery Centre hopes the vast majority of Victorians will agree that the Premier deserves a LEGO replica.

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Email the Travel Weekly team at traveldesk@travelweekly.com.au

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