It’s made headlines, perhaps for all the wrong reasons, but the controversial campaign CU in the NT has hit a nerve with the region’s government officials.
According to newspaper reports, the Northern Territory government is even considering legal action over the group behind the CU in the NT merchandise that’s promoting the Top End as a tourist destination.
The identities of the individuals behind the stunt are still under wraps, however, in a statement published on news.com.au they described NT Official as a “guerrilla group of people with the aim of promoting travel awareness to the NT region, specifically targeting younger markets”.
Apparently the issue lies with official Tourism NT photos being used for commercial purposes without being attributed, but the Territory’s official logo displayed is different enough to avoid copyright laws.
A spokesman the group told the newspaper they’d been inundated with orders, and he was “flat out like a lizard drinking”.
“Let’s face it: humour and a laid-back attitude is what we love about the Top End.”
“We want people to recognise that if they want to go to the NT they shouldn’t hesitate,” the group said in a statement. “They should just go and tell their friends to ‘CU in the NT!’”