Road & Rail

Reflections Holiday Parks CEO moves on

After seven years at the helm of Reflections Holiday Parks, CEO Steve Edmonds has decided to seek new challenges.

Edmonds, who joined Reflections back in 2014, said it had been a privilege to establish and lead an organisation charged with the responsibility of rebuilding and managing valuable lands and improving the experience and facilities offered to holidaymakers.

“The past seven years have been full of challenges and great rewards,” he said.

“Much of the early effort required critical infrastructure being built for fire and water needs, water treatment plants, electrical and sewer upgrades.

“In more recent times, we have developed a unique style for our parks with new award-winning developments encompassing ecologically-sustainable design principles, local native revegetation of the grounds and innovations like our tiny homes.

“We also introduced the Reflections brand to the market – a play on the twin joys of reflecting back on a wonderful holiday with family or friends and the pleasure of having a holiday by the water.

“Most of all, I would like to thank the fabulous team I worked with. Their support has been wonderful.”

Reflections chair Wendy Machin thanked Edmonds for his years of service.

“Mr Edmonds has worked hard to build a new organisation over the past seven years, and on behalf of the board and wider community, we thank him for his efforts, we wish him well in his new endeavours and look forward to building on his efforts in the new chapter,” she said.

Reflections’ executive manager of group operations, Cameron Tynan, has stepped in as acting CEO until a permanent replacement is found for Edmonds.


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