CATO aiming to raise profile
The Council of Australian Tour Operators (CATO) is stepping up its efforts to raise awareness of the organisation and its members.
Along with a new-look website, CATO has devised a fresh logo and tagline – The CATO Advantage: Integrity and Commitment – that will be available for members to put on their website and brochures.
Other collateral will promote the ease of booking, focus on services, experience, trust and 24/7 support offered by its wholesalers.
CATO chairman Rod Eather said it will give the council and members more credibility in the eyes of travel agents and consumers.
He said raising the profile of CATO and highlighting the professionalism and service quality of members will be particularly important given the changes in consumer protection.
“With the transition from the government run TCF and licensing regulations to the self-regulated accreditation scheme, it is extremely important that agents and the public remain confident and reassured that their travel arrangements are best looked after when dealing with accredited, trusted CATO members,” Eather said. “These initiatives outlined will assist in getting this important message across.”
Meanwhile, CATO’s members-only Facebook presence “has not taken off greatly”, Eather said, with the organisation now considering whether to open the page to the public.
“Whether we go to a public site in the future is up for debate and it’s up to the members to decide how it would be run and monitored,” he said.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
cato council of australian tour operators rod eather wholesalersLatest News
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