campaign

Destinations

WA tightens entry restrictions after launching new international tourism campaign

by Ali Coulton

Just days after revealing the state’s opening date, Marky Mark McGowan appears to be having what we hope is a last hurrah before welcoming back tourists.

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Destinations

WATCH: Rebel Wilson stars as glam castaway in new Tourism Fiji ad

The Aussie actress channels Tom Hanks’ Castaway in this latest campaign for Tourism Fiji, however, we’re not convinced Hanks could pull off the metallic dress as well as Wilson does.

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Hotels

Hilton’s new campaign encourages consumers to “travel the world” closer to home

The advertising push champions international experiences in domestic locations. For example, sipping espresso outside a Melbourne cafe and then crying because you’re not in Italy.

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Wholesalers

Globus Family of Brands encourages Aussies to ‘Check In to Check Out’ in fresh campaign

Travel Weekly encourages you to check in to this story, and you don’t even have to worry about checking out of it.

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Aviation

Virgin Australia shows off its flair in wonderfully fun campaign

It’s been so long between trips that Travel Weekly’s editor is even pining for departure delays, overpriced drinks and soggy inflight sandwiches.

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Destinations

“Dust off the good china”: Chris Hemsworth agrees to visit Cowra for a “chinwag” following video campaign

The rural NSW town’s delightful ‘Get Chris to Cowra’ campaign appears to have paid off, with the Hollywood hunk planning a visit in 2022.

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Destinations

“Bugger Byron Bay”: Cowra Tourism invites Chris Hemsworth for a visit in delightful new campaign

In this brilliant video, Cowra pulls out all the stops in an attempt to lure the A-lister to stop by, have a “chin wag” and “get on the sauce”. The town even wants to build a four-story statue in his likeness.

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Travel Agents

AFTA calls on agents to join member’s vax campaign so Aussies can #GetTravelReady

This social-media-savvy agent, who you may already know from her famous videos and cheeky memes, is helping the industry body encourage Aussies to get jabbed so they can get travelling.

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Aviation

Jetstar turns iconic Aussie train stations into airports to celebrate 17th birthday

Jetstar turns train stations into airports in latest promo. However, that’s not to suggest passengers got a litre of gin for $32 at the duty-free shops.

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Road & Rail

Topdeck slashes 25 per cent off a majority of its trips

Get your clients back on board and dreaming again with Topdeck’s new campaign, sweetened with great savings.

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Destinations

Visit Sunshine Coast unveils new brand tagline

It’s getting a new CEO, and now Visit Sunshine Coast has a new tagline, too. Rumour has it that the office biscuit tin is next in line for a shakeup.

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Wholesalers

‘The Places We’ll Go’: Bunnik Tours launches campaign for 2022 trips

It appears Dennis has been rifling through his collection of Dr Seuss books to find inspiration for his latest campaign. We can’t wait to see what he does with Green Eggs and Ham.

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