campaign

Destinations

Visit California gets cheeky with new text message campaign

The US state is sliding into travellers’ DMs with a string of text messages that seem more like they’re from a clingy ex than a destination.

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Road & Rail

Celebs get behind new campaign urging Aussies to make a #RoadTripPledge

The campaign also reveals what NRL star Benji Marshall has been doing when he isn’t sitting on the sidelines watching his hapless Wests Tigers chalk up another loss.

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Travel Agents

AFTA launches next phase of JobKeeper campaign

AFTA has shifted to the ‘making it real’ stage of its lobbying campaign. However, the industry body has stopped short of greeting politicians with pitchforks and torches.

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Technology

Airbnb encourages Aussies to ‘Go Near’ with new campaign

The home-sharing giant is doing its part to stimulate domestic travel, and has even created a new program for tourism bodies.

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Wholesalers

APT unveils inspirational new ad

The new campaign celebrates a future when the world is able to travel again, while Travel Weekly staff celebrate the end of the week early with a few cheeky desk wines.

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Tourism

WTTC launches #TogetherInTravel campaign to unite the industry and inspire consumers

Get ready for a big dose of wanderlust, because the World Travel & Tourism Council has unveiled a new marketing campaign designed to remind us why we love to travel.

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Travel Agents

MTA showcases how clients can ‘roam from home’

The crafty folk over at MTA have been having a bit of fun during self-isolation, travelling all over the world from the comfort of their homes.

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Wholesalers

Bunnik Tours encourages travellers to keep dreaming

While everyone’s travel plans have been put on hold, Bunnik is encouraging travellers to get inspired by living vicariously through this new campaign.

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Destinations

Tourism Australia launches ‘Holiday Here This Year’ campaign to boost bushfire recovery

It’s yet another campaign from Tourism Australia. Hopefully this one won’t need to be pulled like the Kylie ad.

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Aviation

Legendary punk rocker Henry Rollins fronts slightly awkward campaign for LAX

Admittedly, you may have to be over 40 to know who Henry Rollins even is. For the younger readers, there’s Wikipedia.

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Destinations

Tourism Australia temporarily pulls ‘Matesong’ ad amid bushfire crisis

by Huntley Mitchell

Tourism Australia can’t seem to catch a break with its ‘Come Live our Philausophy’ campaign, as this latest development proves.

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Destinations

“Ridiculously dumb” and “complete dud”: Tourism Australia’s $38m campaign slammed

Not everybody’s impressed with Tourism Australia’s latest efforts on flogging the nation’s attractions to the world. Read some of the bile-filled criticism here.

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