campaign

Travel Agents

AFTA calls on agents to join member’s vax campaign so Aussies can #GetTravelReady

This social-media-savvy agent, who you may already know from her famous videos and cheeky memes, is helping the industry body encourage Aussies to get jabbed so they can get travelling.

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Aviation

Jetstar turns iconic Aussie train stations into airports to celebrate 17th birthday

Jetstar turns train stations into airports in latest promo. However, that’s not to suggest passengers got a litre of gin for $32 at the duty-free shops.

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Road & Rail

Topdeck slashes 25 per cent off a majority of its trips

Get your clients back on board and dreaming again with Topdeck’s new campaign, sweetened with great savings.

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Destinations

Visit Sunshine Coast unveils new brand tagline

It’s getting a new CEO, and now Visit Sunshine Coast has a new tagline, too. Rumour has it that the office biscuit tin is next in line for a shakeup.

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Wholesalers

‘The Places We’ll Go’: Bunnik Tours launches campaign for 2022 trips

It appears Dennis has been rifling through his collection of Dr Seuss books to find inspiration for his latest campaign. We can’t wait to see what he does with Green Eggs and Ham.

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Destinations

Tourism Australia recruits Hamish Blake and wife Zoe to help boost domestic tourism

Do your clients happen to be massive fans of Hamish Blake and/or Zoe Foster-Blake? Share this video stat and get the booking form ready.

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Hotels

Hotel chain offers to “save your marriage” in witty post-lockdown campaign

This ad has a wonderful Dallas-meets-Dynasty 80s vibe about it. So, if you’re under 30, you may need to ask your parents.

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Destinations

Iceland’s wacky tourism campaign encourages you to ‘Let It Out!’ (with the chance for your scream to be heard in Iceland)

With 2020 turning out to be a pretty f**ked year, Iceland’s tourism board has decided that, in light of this, people might want to let off a little steam.

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Destinations

Visit California gets cheeky with new text message campaign

The US state is sliding into travellers’ DMs with a string of text messages that seem more like they’re from a clingy ex than a destination.

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Road & Rail

Celebs get behind new campaign urging Aussies to make a #RoadTripPledge

The campaign also reveals what NRL star Benji Marshall has been doing when he isn’t sitting on the sidelines watching his hapless Wests Tigers chalk up another loss.

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Travel Agents

AFTA launches next phase of JobKeeper campaign

AFTA has shifted to the ‘making it real’ stage of its lobbying campaign. However, the industry body has stopped short of greeting politicians with pitchforks and torches.

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Technology

Airbnb encourages Aussies to ‘Go Near’ with new campaign

The home-sharing giant is doing its part to stimulate domestic travel, and has even created a new program for tourism bodies.

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