Visit California gets cheeky with new text message campaign
The US state is sliding into travellers’ DMs with a string of text messages that seem more like they’re from a clingy ex than a destination.
Road & Rail
Celebs get behind new campaign urging Aussies to make a #RoadTripPledge
The campaign also reveals what NRL star Benji Marshall has been doing when he isn’t sitting on the sidelines watching his hapless Wests Tigers chalk up another loss.
Airbnb encourages Aussies to ‘Go Near’ with new campaign
The home-sharing giant is doing its part to stimulate domestic travel, and has even created a new program for tourism bodies.
WTTC launches #TogetherInTravel campaign to unite the industry and inspire consumers
Get ready for a big dose of wanderlust, because the World Travel & Tourism Council has unveiled a new marketing campaign designed to remind us why we love to travel.
Bunnik Tours encourages travellers to keep dreaming
While everyone’s travel plans have been put on hold, Bunnik is encouraging travellers to get inspired by living vicariously through this new campaign.
Tourism Australia launches ‘Holiday Here This Year’ campaign to boost bushfire recovery
It’s yet another campaign from Tourism Australia. Hopefully this one won’t need to be pulled like the Kylie ad.
Legendary punk rocker Henry Rollins fronts slightly awkward campaign for LAX
Admittedly, you may have to be over 40 to know who Henry Rollins even is. For the younger readers, there’s Wikipedia.
Tourism Australia temporarily pulls ‘Matesong’ ad amid bushfire crisis
by Huntley Mitchell
Tourism Australia can’t seem to catch a break with its ‘Come Live our Philausophy’ campaign, as this latest development proves.
“Ridiculously dumb” and “complete dud”: Tourism Australia’s $38m campaign slammed
Not everybody’s impressed with Tourism Australia’s latest efforts on flogging the nation’s attractions to the world. Read some of the bile-filled criticism here.
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