Tourism Ireland urges Aussies to “push the green button”

Tourism Ireland urges Aussies to “push the green button”

Tourism Ireland’s Green Button campaign is now officially live in Australia and New Zealand.

Targetting audiences with the highest potential to travel to the island of Ireland, the campaign will encourage travellers to book a trip to the emerald isle for late 2022 through 2023.

Green Button ads will be rolled out through online and social media channels, with the content expected to reach up to 10.7 million Australians.

“We’re delighted to bring this campaign to the Australian and New Zealand market, to inspire travellers to book a trip to Ireland in the near future,” said Sofia Hansson, manager of Tourism Ireland Australia and New Zealand.

“Now that the remaining Covid-19 travel restrictions have been lifted and our borders are open, the time is right for Tourism Ireland to restart tourism from Australia to the island of Ireland.

“Australia and New Zealand remain important markets for tourism to the island of Ireland. In 2019, we welcomed 252,000 Australian and New Zealand visitors, whose visits delivered €245 million for the economy.”

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