P&O Australia launches bold post-pandemic ad campaign

P&O Australia launches bold post-pandemic ad campaign

P&O Cruises Australia has launched its first post-pandemic brand campaign, positioning its ships as destinations.

Kicking off with a 30-second brand TVC, the cruise line’s “We are the Destination” campaign draws inspiration from consumers’ anxieties around international travel.

The campaign is a humorous nod to the holiday disruptions many of us are feeling, due to current travel chaos.

The spot then poses the question to Australians, why travel when you can cruise? Ultimately demonstrating cruise holidays as a stress-free option.

P&O Australia will make its first international port visit this month since the start of the global pandemic.

Departing from Sydney on 8 August, Pacific Explorer will be the first ship to visit Auckland and two ports in Fiji following the resumption of cruise operations in the region.

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