“Bugger Byron Bay”: Cowra Tourism invites Chris Hemsworth for a visit in delightful new campaign

“Bugger Byron Bay”: Cowra Tourism invites Chris Hemsworth for a visit in delightful new campaign

Cowra Tourism has launched a new campaign aimed at convincing Chris Hemsworth to pay them a visit, and it’s the most delightful thing we’ve seen in a long stretch.

The destination partnered with video production company Visual Domain for the tongue-in-cheek ‘Get Chris to Cowra’ YouTube video, which showcases the best of the Central West NSW region in a bid to get the Hollywood superstar and his family to holiday in the quintessential Aussie town.

The video follows two tourism officials as they brainstorm ideas that could convince Hemsworth to pay them a visit, including building a six-metre “Big Chris” statue featuring “a beard like spun canola”.

Highlighting the town’s landmarks and attractions, the two lovable goofballs pull out all the stops in an attempt to lure the A-lister to stop by, have a “chin wag” and “get on the sauce”.

Glenn Daley, tourism manager at Cowra Tourism Corporation, said: “We’re very excited to launch this campaign to put a spotlight on Cowra as an incredible regional holiday destination – not just for Chris Hemsworth, but for all Aussies.

“Cowra has a number of amazing country experiences as highlighted in the campaign, from relaxing along the extensive waterways and exploring the tranquil Japanese Gardens, to the amazing boutique vineyards and superb local food and wine.

“We wanted to do something different to showcase Cowra to the rest of Australia. Chris is such a great Aussie bloke and we wanted to get his attention with all the fantastic things the region has to offer.”

The campaign encourages Aussies to sign the #GetChrisToCowra petition with plans to build a ‘The Big Chris’ inspired by the iconic The Big Banana, The Big Pineapple and The Big Prawn statues.

Latest News

  • Aviation

Low-cost Indian carrier SpiceJet continues to burn cash

It’s not just low-cost Australian carriers that are facing hardship. SpiceJet, India’s version of Bonza, recently announced a 72 per cent reduction in its net loss versus last year. But, despite this improvement, the airline has posted losses for six straight years. But it has secured board approval to raise up to INR 30 billion […]

  • Attractions

SAKA Museum recognised in TIME magazine’s World’s Greatest Places 2024

AYANA Resort Bali’s newly-opened cultural and events centre, SAKA Museum has been recognised in TIME magazine’s World’s Greatest Places list for 2024. Part of AYANA Bali’s resort destination, the museum integrates Bali’s rich history with state-of-the-art facilities, making it the centrepiece for the island’s spiritual and cultural heritage. TIME magazine’s inclusion of SAKA Museum in […]

  • Cruise

Silversea taps Barbara Biffi as senior vice president for global sales

Ultra-luxury and expedition cruise travel brand, Silverseas, has announced Barbara Biffi as its new senior vice president of global sales. Biffi joined the company in 2007, holding numerous positions and gaining a deep understanding of the brand, the preferences of its guests and its strategic goals, the company said. An Italian national with a wealth […]

  • Technology
  • Travel Agents

Amadeus welcomes FCM Travel as new reseller partner of Cytric Easy

Cytric Easy, the travel management tool embedded in Microsoft Teams, is to be integrated into FCM Travel portfolio. Amadeus and FCM Travel have extended their Cytric distribution agreement to include Cytric Easy. With this new agreement, global travel management company FCM Travel, becomes a reseller of the innovative travel management collaboration solution embedded into Microsoft […]