Destinations

“Bugger Byron Bay”: Cowra Tourism invites Chris Hemsworth for a visit in delightful new campaign

Cowra Tourism has launched a new campaign aimed at convincing Chris Hemsworth to pay them a visit, and it’s the most delightful thing we’ve seen in a long stretch.

The destination partnered with video production company Visual Domain for the tongue-in-cheek ‘Get Chris to Cowra’ YouTube video, which showcases the best of the Central West NSW region in a bid to get the Hollywood superstar and his family to holiday in the quintessential Aussie town.

The video follows two tourism officials as they brainstorm ideas that could convince Hemsworth to pay them a visit, including building a six-metre “Big Chris” statue featuring “a beard like spun canola”.

Highlighting the town’s landmarks and attractions, the two lovable goofballs pull out all the stops in an attempt to lure the A-lister to stop by, have a “chin wag” and “get on the sauce”.

Glenn Daley, tourism manager at Cowra Tourism Corporation, said: “We’re very excited to launch this campaign to put a spotlight on Cowra as an incredible regional holiday destination – not just for Chris Hemsworth, but for all Aussies.

“Cowra has a number of amazing country experiences as highlighted in the campaign, from relaxing along the extensive waterways and exploring the tranquil Japanese Gardens, to the amazing boutique vineyards and superb local food and wine.

“We wanted to do something different to showcase Cowra to the rest of Australia. Chris is such a great Aussie bloke and we wanted to get his attention with all the fantastic things the region has to offer.”

The campaign encourages Aussies to sign the #GetChrisToCowra petition with plans to build a ‘The Big Chris’ inspired by the iconic The Big Banana, The Big Pineapple and The Big Prawn statues.


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