TripADeal’s new campaign invites GOAT holidays

TripADeal’s new campaign invites GOAT holidays

Online travel agent TripADeal has just launched a new brand campaign; ‘Make your next holiday the GOAT’ (Greatest of All Trips).

Drawing inspiration from the pop culture term ‘GOAT’ and its definition of ‘Greatest of All Time’, TripADeal and Sydney-based creative agency, Two Palms saw synergy with the travel brand’s bucket list deal offering and revamped it to ‘Greatest of All Trips’.

They’ve even given the slogan a literal meaning by featuring a goat named Bobby as the face of the ad.

TripADeal packages range from African Safaris, Japanese cultural tours, Antarctic expeditions to Northern Territory glamping stays and Bali villa holidays.

Now, TripADeal is setting its sights on helping many more achieve their travel dreams, with this campaign aiming to significantly increase awareness of the Byron Bay business – which in May this year announced a new partnership with Qantas.

“With the world well and truly back open, the travel environment is more cluttered and competitive than ever, so we really wanted the campaign creative to pack a punch and stand out from the crowd,” Richard Johnston, TripADeal co-founder said.

Amplified nationally, the campaign will be across multiple channels including tv, outdoor, print, radio and digital platforms in Brisbane, Sydney, Melbourne, Adelaide and Perth.

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