Destinations

Tourism NT invites Aussies to experience the blockbuster hit of the summer

If your clients are tired of freezing their butts off during this particularly brisk winter, but don’t want to battle the heat waves currently terrorising Europe and the UK, Tourism NT has a solution for you.

The destination marketing brand has launched a new multi-phased marketing campaign, inviting Aussies to enjoy an early summer holiday in the Northern Territory.

The campaign aims to take advantage of the exposure the current run of movie blockbuster trailers is receiving by featuring a 60-second tongue-in-cheek movie trailer TVC that aims to reposition the summer holiday timing in the minds of Aussies.

Running across cinema, TV, digital and OOH with real-time weather report comparisons and supported by paid and earned media and influencer partnerships, the new campaign aims to redefine your summer holiday, highlighting the benefits of travel to the Territory at one of the best times of year.

“As our summer season kicks off earlier than other parts of Australia, we are posing the question, ‘what are you waiting for?’” Tony Quarmby, executive director of marketing at Tourism NT said.

“We have the best weather, less crowds and lower prices through great deals from September onwards, so why wait until December for your summer holiday.”

Tristan Glover, integrated team lead KWP! in Darwin, added: “With this campaign, we’re encouraging our mates down south to start their summer early here in the Territory.

“September onwards is the perfect time to visit, with balmy days and nights coupled with our incredible events, landscapes and ancient culture, it’s time to tick the Territory off your bucket list with an early summer trip.”

Tabitha Fairbairn, managing director Mango Communications, said: “We’re excited to shake up the idea of an Aussie summer and ignite the desire to visit the Territory during the early summer season among more Australians.”

The Tourism NT summer campaign will offer early bird summer deals to the NT with campaign partners Virgin Australia, Webjet, Expedia, Travello, Holidays of Australia, Tripadvisor and Britz delivering massive savings to consumers travelling from September 2022 to March 2023.



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