Globus Family of Brands (GFOB) has launched a new campaign to celebrate international travel being firmly back on the table for Aussies.
The ‘Check In to Check Out’ campaign consists of 15-second and 30-second online videos which will also double as regional TVCs in the Australian market, encouraging travellers to dust off their suitcase, escape the ordinary and reconnect with the world.
Gai Tyrrell, managing director for Australasia at GFOB, said: “This campaign is all about getting back to the check-ins we love and inspiring travellers to rediscover the world we have been waiting to see again.
“The campaign videos bring back what it means to ‘check in’, getting Aussies excited to remember what it means to truly check in across the globe, and check out the breadth of adventures on offer with GFOB’s itineraries.”
The release of GFOB’s ‘Check In to Check Out’ campaign comes after the group experienced a marked uptick in bookings to Europe and North America over the past month – a positive indication of increased consumer confidence in the travel industry.