Hilton deemed the most valuable hotel brand

Hilton deemed the most valuable hotel brand

Hilton has been deemed as by far the most valuable hotel brand by leading brand valuation and strategy consultancy Brand Finance, with a value of US$7.8 billion up by a third on last year’s value of US$5.8 billion.

Every year, Brand Finance scrutinises thousands of the world’s top brands. They are evaluated and ranked to determine which are the most powerful and valuable and grouped into league tables by country and industry.

Hilton is also the most valuable group in the table. Six Hilton Worldwide brands feature in the top 50, totalling US$13.3 billion from Hilton at the top of the table to the Waldorf Astoria, which props up the bottom of the table in 50th. This is a hugely impressive feat for a brand with just one location. Its brand value stands at over US$200 million.

Marriott is in second place with a brand value of US$5.3 billion. Its group has even more brands in the top 50 than Hilton, with 8 in total, however their combined value is lower, at US$12 billion. Having already acquired the Delta group of hotels, Marriott is attempting to merge with Starwood, the third most significant group by brand value, its six brands being valued at US$6.7 billion.

This move would create the world’s biggest hotel group with the most valuable brand portfolio. However Marriott continues to be frustrated and outbid by Anbang Insurance Group, a Chinese insurance conglomerate.

Brand Finance Chief Executive David Haigh commented, “As disruptors such as Airbnb create an ever more challenging environment for traditional operators, a new wave of investment from the likes of Anbang Insurance Groups is to be welcomed, however frustrating it may seem. Brand investment in particular is key in this fast-changing environment.”

 

The World’s Most Valuable Hotel Brands

Rank 2016BrandParent CompanyDomicileBrand Value 2016 (USDm)Brand Rating 2016
1HiltonHilton Worldwide HoldingsUS7,819AAA
2MarriottMarriott InternationalUS5,315AAA
3HyattHyatt Hotels CorpUS3,452AAA-
4SheratonStarwood Hotels & ResortsUS3,404AAA-
5Holiday InnIntercontinental Hotels GroupUK2,950AA+
6CourtyardMarriott InternationalUS2,845AAA
7Hampton InnHilton Worldwide HoldingsUS2,523AAA
8MercureAccorFrance1,795AA+
9RamadaWyndham Worldwide CorpUS1,757AA
10Shangri-LaShangri-La Asia LtdChina1,711AAA
11Hotel ibisAccorFrance1,643AA
12WestinStarwood Hotels & ResortsUS1,418AA+
13DoubleTreeHilton Worldwide HoldingsUS1,370AA+
14Premier InnWhitbread PlcUK1,089AAA
15Four PointsStarwood Hotels & ResortsUS907AA
16Embassy Suites HotelsHilton Worldwide HoldingsUS855AAA-
17Fairfield Inn & SuitesMarriott InternationalUS835AA
18Crowne PlazaIntercontinental HotelsUK817AA-
19Renaissance HotelsMarriott InternationalUS779AA
20NovotelAccorFrance765AA
21Comfort InnChoice Hotels Intl IncUS707AAA-
22NH HotelesNh Hotel GroupSpain643AA+
23Residence InnMarriott InternationalUS609AA+
24SpringHill SuitesMarriott InternationalUS596AA
25Autograph Collection HotelsMarriott InternationalUS560AA-
26The Ritz CarltonMarriott InternationalUS546AA+
27MeliaMelia Hotels InternationalSpain503AAA-
28TRYPWyndham Worldwide CorpUS486AA-
29Homewood SuitesHilton Worldwide HoldingsUS485AA+
30QualityChoice Hotels Intl IncUS451AA-
31AloftStarwood Hotels & ResortsUS441AA
32InterContinentalIntercontinental HotelsUK440AA-
33Howard JohnsonWyndham Worldwide CorpUS418AA-
34Millennium HotelsCity Developments LtdSingapore399AA-
35XIVResorttrust IncJapan393AA-
36TajIndian Hotels Co LtdIndia314AA+
37Extended Stay AmericaExtended Stay America IncUS307AA-
38Mandarin OrientalMandarin Oriental Intl LtdHong Kong306AA
39BaymontWyndham Worldwide CorpUS300AA-
40SolMelia Hotels InternationalSpain294AAA-
41Copthorne HotelsCity Developments LtdSingapore293AA-
42JinjiangSh Jinjiang Intl HotelsChina278AA+

Latest News

  • Products

Embrace the journey: Traversing the world with the Shokz OpenRun

If you’ve been on the wrong side of a final call in the airport, or missed the stop on rail journey, it might be time to invest in a pair of Shokz OpenRun headphones. Originally marketed as headphones for fitness fanatics, runners or cyclists with a keen to steer clear of a prang with a car, […]

  • Tour Operators
  • Tourism

TTC: Deals are driving up demand for September trips

The latest market research from TTC Tour Brands shows interest in international leisure travel remains high for 2024, with 77 per cent of Australians over 18 still planning trips this year. Notably, 28 per cent of those travellers are eyeing September for their journeys. Europe continues to be the most popular destination, with 68 per […]

  • Aviation

Qantas ‘working urgently’ to fix app data leak

Qantas is looking into customer reports that passengers have this morning been able to access other passengers’ personal information on the airlines app. X user Lachlan posted that he was able log into different accounts every time he opened the app. My @Qantas app logs me in to a different person each time I open […]

  • Hotels

Revamped Wailoaloa Beach hotel opens as Crowne Plaza Fiji Nadi Bay Resort & Spa

Crowne Plaza Fiji Nadi Bay Resort & Spa is open and ready for bookings after the first phase of a multi-million-dollar transformation. Part of IHG Hotels & Resorts’ premium collection, the transformation has seen the completion of 106 guestrooms showcasing contemporary interiors reflective of the premium Crowne Plaza brand and is a first for the […]

  • Luxury
  • News

Kamalaya Koh Samui clinches clutch of wellness awards

Kamalaya Wellness Sanctuary & Holistic Spa has so far clinched five prestigious awards in 2024, including being inducted into the ‘Hall of Fame’ at the World Spa & Wellness Awards in London. Founders of the Koh Samui sanctuary and spa John and Karina Stewart expressed their heartfelt gratitude for the awards. “We are profoundly honoured […]