Air Canada and British Airways unveil improved in flight entertainment systems

Apple TV+ Takes Flight with Air Canada (CNW Group/Air Canada)
By Zach Havard


Air Canada and British Airways have both made launched increased capabilities of their respective inflight entertainment systems, further enhancing their customer experience on board.

Air Canada (featured image)

Air Canada has announced the expansion of its award-winning in-flight entertainment with the addition of exclusive Apple TV+ original programming beginning 1 August. The partnership marks Air Canada’s latest investment in the customer experience, adding critically acclaimed original programs including Ted Lasso, Bad Sisters, Severance, Foundation and many more for its global customers.

“At Air Canada, we know that inflight entertainment is an important part of our customers’ travel journey, particularly on long-haul flights,” MD product design, Air Canada, John Moody, said.

“We continually evaluate opportunities to expand our entertainment and introduce exclusive, current content that our customers will love. We look forward to welcoming customers onboard to catch up on their favourite Apple TV+ shows or discover new hits during their flight.”

“This new partnership with Apple puts us on track to increase our onboard entertainment content by more than 95 per cent since last year. We look forward to introducing even more entertainment before the end of 2023.”

This year, Air Canada was recognised by Global Traveller as the best airline for onboard entertainment for the fifth consecutive year as well as winning the Airline Passenger Experience Association passenger choice award for best entertainment in North America.

With 420+ movies, 1,000+ TV episodes, 130+ music albums, podcasts and more, customers can enjoy the best programming from boarding to landing. All content onboard Air Canada’s inflight entertainment-equipped aircraft is complimentary to all customers.

British Airways

British Airways. (Supplied)

British Airway has doubled the content available for customers to watch through its inflight entertainment system since the start of the year, offering a wide range of brand-new content on board, including boxsets, movies, podcasts, children’s programmes and more.

British Airways expects more than one million customers to watch content on its long-haul flights this month, with 75+ complete boxsets and 20 classic franchises now available on board for August.

Those ready to embark on a movie marathon can choose from more than 50 new releases including Paint, Love Again and The Covenant, as well as a range of exclusive content for British Airways through its Paramount+ partnership, such as Rabbit Hole: The Algorithms of Control, The Flatshare and Grease: Rise of The Pink Ladies. Movie boxsets include the complete Harry Potter series, Indiana Jones and Mission Impossible, allowing customers to binge-watch much loved blockbuster content from the comfort of their seat.

Music lovers can also settle in and listen to more than 770 pieces of audio, including the popular NewlyWeds podcast, starring Jamie Laing and Sophie Habboo.

For customers who prefer some light-hearted comedy, the airline has a range of British Original content, including highlights from the Edinburgh Festival Fringe 2022, such as The Fringe, Fame and Me and Just for Laughs.

“We know just how important it is to provide a great range of entertainment for our customers to enjoy during their journeys, and it’s one of the things they look forward to most when they fly with us, so we’ve been working hard to source new content, doubling the amount available at our customers’ fingertips,” CCO, British Airways, Calum Laming, said.

“We’ve partnered with brilliant brands like Paramount+ and even created a dedicated British Original channel. From a newly released blockbuster film to the latest podcast, there’s something for everyone to enjoy during their flight this summer.”

Families travelling over August can choose from a variety of content perfect for little ones, with more than 26 Kid’s Classics, such as Scoob!, Peppa Pig and Paw Patrol. The airline has also added 20 programmes to the new ‘Summer Fun’ category, including The Super Mario Bros. Movie and Trolls, as well as a brand-new Lego category, perfect for breaking up a long journey.

Customers who wish to stream content on their personal devices can also take advantage of the airline’s WiFi connectivity with various packages available, including messaging and ‘browse and stream’ options. The airline is progressively rolling out WiFi across both its long and short-haul fleet, and the majority of its aircraft are now connected.

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