We are still relevant, Star Alliance insists
Star Alliance has hit back at claims that alliances are no longer relevant in the current aviation landscape, highlighting recent high profile airline pacts as proof that collaboration continues to deliver vital benefits.
Speaking at a farewell function for outgoing sales coordinator Australia Brian Garside, the alliance’s country steering committee chair Craig McCarthy acknowledged that the airline industry has changed “enormously” in the 17 years since Star Alliance was founded.
“There has been talk lately that global alliances’ time has passed and that they’re not much use anymore. But In light of the high profile strategic pacts that have being forged between individual carriers recently, I think that is refuted and alliances continue to be quite an important part of the airline industry,” he said.
“There is no doubt these arrangements can provide important commercial advantages and I can ensure you they in no way diminish the value that a true global alliance can offer its customers.”
McCarthy said the core benefits of the alliance remain the same – “seamless” service, global reach, recognition and rewards. But Star continues to work towards expanding its offering.
The last 12 months saw it continue to grow its network by welcoming Taiwan’s EVA Air to its ranks.
“That has cemented out position as the strongest alliance in the Asia Pacific region,” he said. It now counts eight member airlines in APAC, with 19 member carriers operating more than 4000 daily flights in the region.
This year, it will also accept Air India and Avianca Brazil to the network, securing Star’s presence in two of the “world’s most important” aviation markets, according to McCarthy.
It will also move into Heathrow’s revamped Terminal 2 with all 23 of its carriers that operate into the airport to be located in the same terminal for the first time.
Meanwhile, Australia continues to play an important part in the alliance’s success, consistently ranking in the top three markets for its round the world products.
McCarthy spoke of the “exceptional commitment” of Star’s member airlines to promoting the benefits of the alliance locally. This year, it will focus on growing awareness with both consumers and the trade, ensuring a high level of service and encouraging interaction between the employees of its various member airlines to ensure an exchange of ideas and knowledge.
Star Alliance also confirmed the appointment of Gordon Young to the Sydney-based position of Star Alliance Coordinator Australia, taking the reigns from Garside who has held the role for 10 years.
Young is responsible for driving Star Alliance activities in Australia on behalf of the CSC including consumer marketing initiatives, member carrier liaison and travel agent training, promotions and incentive campaigns.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
airlines alliances craig mccarthy gordon young star allianceLatest News
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