New logo to better represent Wotif Group's brand portfolio

By admin


The growing diversity of the Wotif Group’s portfolio of brands has prompted the online travel company to unveil a new logo, shedding the green speech bubble logo most closely associated with its popular brand Wotif.com.

The new circular logo “inspired by Earth’s globe” retains the former logo’s blue hues but has incorporated multiple segments. These represent the contribution of each of the group’s components.

The group now has more than 500 people employed across its portfolio of travel brands, executive general manager people and culture Melisa Leahy explained. In addition to Wotif.com, those brands include Lastminute.com.au, Travel.com.au, Asia Web Direct, LateStays.com, GoDo.com.au and Arnold Travel Technology along with a number of other travel content and destination websites.

“Our updated corporate logo better represents our global business, as well as our in-house talent and the diversity that exists within our team,” Leahy said.

“The new logo is also reflective of the evolution of our business and its release is timely as it helps anchor the company’s purpose, vision and values, which have recently been updated.”

The Wotif Group website and recruitment and investor communication materials will be updated with the new corporate branding today. 

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