Sneak peek: ATAS reveals new ads

Sneak peek: ATAS reveals new ads
By admin


ATAS has launched a 4-week radio campaign in Brisbane, Sydney, Melbourne, Adelaide (and shortly Perth) as well as a new advertisement inside Qantas and Virgin in-flight magazines.

The campaigns are expected to reach a combined total of over two million consumers who are either thinking about travelling in the next 12 months or are already in the air.

Research has shown that consumers are 6 times more likely to visit a brand's website after having heard it on radio.

The new ATAS advertisement will feature in Qantas', The Australian Way, available on all international, domestic and regional flights and the Virgin's Voyeur, available on all domestic and regional flights, during November.

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Email the Travel Weekly team at traveldesk@travelweekly.com.au

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