On-board dry-cleaning: Virgin Australia’s plans to air its passenger’s dirty laundry in new campaign
Virgin Australia has helped its on time performance average by getting its April Fools Day campaign off the ground a day early.
The airline released a social media campaign including a full video commercial advertising its new “fly-cleaning” service.
In theory, clothing would be waiting for you upon arrival.
The ad says that Velocity Frequent Flyer Points are also up-for-grabs for every item of clothing Fly Cleaned.
Virgin Australia is synonymous for its April Fool’s Day gags, having previously announced Kids’ Class, canine flight crew, mid-air spin classes, a food delivery service, and more, over the years.
[youtube]https://www.youtube.com/watch?v=zt_H_sELZ1I[/youtube]
While most on social media were wise to the timing of the airline’s announcement, some appeared clueless and attacked the airline for investing in the wrong areas.
“I think you should sort International Lounge access at Brisbane Airport out first – reward your customers!” Robert Miller said on Facebook.
“How about lounge access for international business class passengers? Hrdlicka is trying to window dress cost cutting with rubbish fee for service options like this 👎”Added Simon Evans.
While Steven Susan had something else to say.
My investment was not a waste this time, no one can explain how happy I am right from the moment I got the alert of my payout. Mr Brandon we….”
Oh it’s more crypto spam. That stuff is everywhere.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
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