New ad showcases Dubai through… Irish riverdance?

New ad showcases Dubai through… Irish riverdance?

Dubai Tourism has launched a fun new ad featuring an Irish Riverdance duo.

Film production company electriclime° teamed up with Wunderman Thompson Dubai for the clip which follows professional Irish Riverdance duo, Gardiner Brothers, as they dance their way around iconic tourism spots in Dubai.

Aimed to promote the region across the United Kingdom, Ireland and Australia, the 30-second film takes the viewers around iconic locations in Dubai, showcasing its beauty with originality and creative flair under blue skies, around golden dunes and against the city’s skyline.

The Gardiner Brothers, Michael and Matthew, are five-time World Champions of Irish dance who literally globe-trot to their own beat, churning choreographies filled with skill and grace to captivate audiences from city to city.

With 2.5m followers on TikTok and more than 700K on Instagram, the duo has grown to become an internet sensation as they embrace social media in their own way.

“The brothers were a treat to work with,” said Chadi Younes, the film’s director.

“And just like them, on their first trip to Dubai, we were able to approach the project with fresh eyes, and the same joyful sense of adventure.”

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