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2 September, 2022

Baillie Lodges expands into South America with acquisition of Tierra Hotels

Australia-based boutique ultra-luxury hotel platform Baillie Lodges has acquired a majority share in Chile’s Tierra Hotels, featuring experiential luxury lodges in three of South America’s most coveted wilderness destinations.

The brand includes a trio of luxury lodges; Tierra Patagonia sits alongside craggy mountains and Lake Sarmiento in Torres del Paine National Park, Tierra Atacama is set high in the northern desert of Chile, and Tierra Chiloé overlooks verdant pastures and dramatic coastline on Chiloé Island.

The acquisition builds on Baillie Lodges’ existing portfolio of properties in Australia, New Zealand and Canada, bringing the number of lodges owned and operated by the company to 10.

The new partnership officially commenced on 27 August, following a long history of collaboration between the Baillie Lodges team and Tierra Hotels founder Miguel Purcell.

The Purcell family – which has developed and successfully operated Tierra Hotels since 2008 – will retain an ownership stake in the portfolio, and the three properties will keep the highly regarded Tierra Hotels branding.

The Baillie Lodges and Tierra collections provide access to natural attractions in extraordinary locations, paired with cultural experiences and lodges that cater to a small number of guests and place architectural and interior design at the forefront.

The properties share a commitment to the sustainability of the natural environment and surrounding communities in which they operate, offering guests an authentic encounter with nature.

“We both take a personal approach to hospitality, customizing unique and enriching experiences for guests who are looking to explore the world in a meaningful, sustainable way,” said Purcell.

Baillie Lodges executive chairman Michael Moret-Lalli said the partnership was a natural fit.

“Both brands share a vision for delivering exceptional, immersive experiences, and I am thrilled for our teams to join forces and continue exploring new frontiers in hospitality and leisure as the world gets back to travelling,” Moret-Lalli said.

Baillie Lodges intends to invest in the Tierra properties to ensure they maintain their unique market position as pre-eminent boutique hotels in Chile and expand the Tierra hotel platform in the years to come through acquisitions and new greenfield developments.

Image: Tierra Patagonia (James Florio via Ballie Lodges)

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baillie lodges chile hotel platform Miguel Purcell Tierra Atacama Tierra Chiloé Tierra Hotels Tierra Patagonia