Norwegian Cruise Line helps agents get ‘wave ready’

Sydney Harbour - Aerial view - Harbour Bridge, Opera House

Norwegian Cruise Line (NCL) has launched a range of new initiatives to prepare its travel partners in Australia and New Zealand for wave season.

NCL has refreshed its Book-A-BDM platform in line with wave season, with agents now able to go online and book a specially-curated session with one of its BDMs at a time that best suits them.

The session will allow agents to discuss one of five topics with a BDM, including what wave season looks like for NCL in 2021, hosting a consumer event in the first quarter of 2021, current wave season promotions, and maximising future cruise credits.

Furthermore, NCL’s senior sales manager for Australia and New Zealand, Angela Middleton, will host a dedicated wave season webinar this Thursday (4 February).

The webinar will provide insights into a variety of topics such as NCL’s current offers, key itineraries, customer insights, the brand’s revamped Norwegian Central agent portal, and its new Partners First Rewards program.

NCL has also curated a handy 2021 wave season planning checklist, accessible via Norwegian Central, which encourages them to know their product, create marketing campaigns and reconnect with past guests.

Damian Borg, director of sales for Australia and New Zealand at NCL, said wave season typically presents a great opportunity for agents to kick-start their year by capitalising on increased demand for cruising at this time.

“In preparation for what we believe will be a longer-than-normal wave [season], we have tailored a variety of new and refreshed tools that travel partners can utilise to ensure that they are well-equipped to promote NCL and convert any leads into bookings,” he said.

Agents can register for a Book-A-BDM wave update session here and/or sign up for the wave season webinar at either 10:30am or 2pm (AEDT).


Featured image source: Norwegian Cruise Line

Latest News

  • Products

Embrace the journey: Traversing the world with the Shokz OpenRun

If you’ve been on the wrong side of a final call in the airport, or missed the stop on rail journey, it might be time to invest in a pair of Shokz OpenRun headphones. Originally marketed as headphones for fitness fanatics, runners or cyclists with a keen to steer clear of a prang with a car, […]

  • Tour Operators
  • Tourism

TTC: Deals are driving up demand for September trips

The latest market research from TTC Tour Brands shows interest in international leisure travel remains high for 2024, with 77 per cent of Australians over 18 still planning trips this year. Notably, 28 per cent of those travellers are eyeing September for their journeys. Europe continues to be the most popular destination, with 68 per […]

  • Aviation

Qantas ‘working urgently’ to fix app data leak

Qantas is looking into customer reports that passengers have this morning been able to access other passengers’ personal information on the airlines app. X user Lachlan posted that he was able log into different accounts every time he opened the app. My @Qantas app logs me in to a different person each time I open […]

  • Hotels

Revamped Wailoaloa Beach hotel opens as Crowne Plaza Fiji Nadi Bay Resort & Spa

Crowne Plaza Fiji Nadi Bay Resort & Spa is open and ready for bookings after the first phase of a multi-million-dollar transformation. Part of IHG Hotels & Resorts’ premium collection, the transformation has seen the completion of 106 guestrooms showcasing contemporary interiors reflective of the premium Crowne Plaza brand and is a first for the […]

  • Luxury
  • News

Kamalaya Koh Samui clinches clutch of wellness awards

Kamalaya Wellness Sanctuary & Holistic Spa has so far clinched five prestigious awards in 2024, including being inducted into the ‘Hall of Fame’ at the World Spa & Wellness Awards in London. Founders of the Koh Samui sanctuary and spa John and Karina Stewart expressed their heartfelt gratitude for the awards. “We are profoundly honoured […]