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5 November, 2019

Alright, alright, alright: Matthew McConaughey to support Australian wilderness tourism with new initiative

By Christian Fleetwood

Matthew McConaughey has partnered with an Australian travel start-up to design and launch an off-grid accommodation.

The Oscar-winning actor will visit Australia this month to launch ‘With Thanks’, an initiative through Wild Turkey (the bourbon brand McConaughey is an ambassador of) designed to recognise, and support Australians demonstrating “unwavering conviction to protect and preserve their unique wilderness”.

To launch With Thanks in Australia, McConaughey and Wild Turkey have partnered with Australian travel start-up Unyoked to design and launch an off-the-grid cabin that will encourage more Australians to reconnect with the wild.

McConaughey will be the design director on the construction of ‘The Reserve by Wild Turkey x Unyoked’ to ensure the cabin aligns to Wild Turkey’s “unapologetic commitment to their craft” and “history of doing things the right way for nearly 100 years”.

A percentage of the proceeds generated from the cabin and $1 from every bottle of Longbranch bourbon sold in November and December will be donated to Unyoked’s charity partner, the Foundation for National Parks & Wildlife.

According to the Foundation for National Parks & Wildlife, Australia has lost 25 per cent of its rainforests and nearly 50 per cent of all forests in the last 200 years, and holds one of the highest rates of species extinction in the world.

Wild Turkey said With Thanks is an opportunity for McConaughey and the bourbon brand to support Australia’s “devoted wilderness and wildlife preservation community”.

“Australia has always had a special place in my heart. I lived there for a year out of high school and have worked there many times making movies. An original Australian initiation is its rugged beauty. Mother nature demands you engage with her,” McConaughey said.

“Whether it’s the outback, the Barrier Reef or the farms on the Central Coast, I’ve enjoyed the natural beauties of Australia for years. And now I’m coming back to meet and celebrate the unwavering conviction of Aussies who work tirelessly to preserve and protect the beautiful wilderness and wildlife that is their own.”

Nicole Stanners, marketing director of Wild Turkey’s parent brand, Campari Australia and New Zealand, said: “We’re delighted that Matthew will be coming to Australia to shine a light on the preservation of the Australian wilderness and take a moment to thank those who share our spirit of bold conviction.

“It’s important we do our bit to protect the wilderness because being closer to nature is a good way to connect with yourself and others.”

Featured image: Matthew ‘Talks Turkey’ with Unyoked founders Cam Grant (middle) and Chris Grant (right)/Complex

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Matthew McConaughey Unyoked Wild Turkey With Thanks