“Travellers have been conditioned to expect less”: Hilton claps back at booking sites
Hilton hotels have taken a cheeky jab at booking sites in the most spectacular way – by employing Anna Kendrick to hit them with some sass.
In it’s latest global marketing campaign, the hospitality company has launched a cheeky US TV ad featuring Kendrick emphasising the benefits booking direct vs. booking through third party distribution channels, like Booking.com.
“Travelers have been conditioned to expect less, but that is not what hospitality is all about,” a Hilton spokesperson told Travel Weekly.
“We want consumers to expect better, expect more. This starts when they book direct. Consumers will receive better choices, better experiences and the best price – guaranteed.”
The ad comes almost a month after Dick Smith brought awareness to consumers about the impacts booking sites have on hoteliers, particularly those operating in rural areas.
While Hilton is far from being a small rural hotel, the campaign shows that bigger brands are also grappling with the issue and willing to fight against it.
In fact, Hilton has been very vocal in its crusade against booking sites in the past, with its 2016 campaign ‘Stop clicking around’, which debuted at the Grammy Awards, and was the most expensive in the company’s history, according to Skift.
“Our new ‘Expect Better. Expect Hilton.’ campaign illustrates what we know about our guests – that when they book directly with us, they have better experiences, accrue better benefits and are happier customers,” the spokesperson said.
Watch Kendrick sass the pants off booking sites right here.
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