‘Wake Up in Vanuatu’ Launches in Oz

‘Wake Up in Vanuatu’ Launches in Oz

The new Vanuatu consumer marketing campaign is kicking off in NSW, QLD and VIC until the end of May.

Vanuatu Tourism Office (VTO) has announced the launch of its Australian AUD$255k Wake Up In Vanuatu consumer marketing campaign.

The campaign launch is placing emphasis on reaching commuters in Sydney and Brisbane because of direct flight links to Vanuatu from these cities.

Wake Up In Vanuatu leverages the daily grind of Australian commuters, waking up to face another day of routine, and inspires them to dream about a Vanuatu holiday where they are free of life’s ongoing obligations.

The campaign message is an evolution of the Vanuatu destination brand Discover What Matters and has three content pillars to showcase what is on offer in Vanuatu for visitors and reinforce the Wake Up In Vanuatu message.

– Wake Up to Adventure
– Wake Up to Happiness
– Wake Up to Freedom

The campaign, which will run until the end of May 2017, will be promoted on outdoor media bus panels in Sydney and Brisbane, and supported by a strong digital and social advertising presence, using hero videos, digital display and social adverts on targeted digital channels to really bring the beauty of Vanuatu to life.

Visit t www.discovervanuatu.com.au to find out more about the islands; sample itineraries for travel in Vanuatu; and deals to book flights, accommodation and packages direct with industry selling Vanuatu.

Latest News

  • Partner Content

Wendy Wu Tours ‘Wonderlust Sale’ offers the wonders of the world for less

Wendy Wu Tours opens the month of May with some very special deals across its most sought-after destinations. From Japan, China and South Korea to Southeast Asia, Central Asia and across India and Latin America, the ‘Wonderlust Sale’ sees all destinations on sale.  The ‘Wonderlust Sale’ is an offer too good to resist with incredible […]

Partner Content

by Travel Weekly

Travel Weekly
  • Technology

Booking.com launches AI Trip Planner in Australia and New Zealand

Booking.com has announced its AI Trip Planner (Beta) is now available for travellers in Australia and New Zealand, the first markets to launch in Asia Pacific. Until now, AI Trip Planner was only available for US and UK travellers after it was launched in the Booking.com app in June last year. Built using Booking.com’s existing […]

  • Products

Embrace the journey: Traversing the world with the Shokz OpenRun

If you’ve been on the wrong side of a final call in the airport, or missed the stop on rail journey, it might be time to invest in a pair of Shokz OpenRun headphones. Originally marketed as headphones for fitness fanatics, runners or cyclists with a keen to steer clear of a prang with a car, […]

  • Tour Operators
  • Tourism

TTC: Deals are driving up demand for September trips

The latest market research from TTC Tour Brands shows interest in international leisure travel remains high for 2024, with 77 per cent of Australians over 18 still planning trips this year. Notably, 28 per cent of those travellers are eyeing September for their journeys. Europe continues to be the most popular destination, with 68 per […]

  • Aviation

Qantas ‘working urgently’ to fix app data leak

Qantas is looking into customer reports that passengers have this morning been able to access other passengers’ personal information on the airlines app. X user Lachlan posted that he was able log into different accounts every time he opened the app. My @Qantas app logs me in to a different person each time I open […]

  • Hotels

Revamped Wailoaloa Beach hotel opens as Crowne Plaza Fiji Nadi Bay Resort & Spa

Crowne Plaza Fiji Nadi Bay Resort & Spa is open and ready for bookings after the first phase of a multi-million-dollar transformation. Part of IHG Hotels & Resorts’ premium collection, the transformation has seen the completion of 106 guestrooms showcasing contemporary interiors reflective of the premium Crowne Plaza brand and is a first for the […]