Scoot and Tigerair to merge branding
Owner of Scoot and Tigerair, Budget Aviation Holdings Pte Ltd announced today it intends to merge into a single brand and operating licence next year.
Given the full spectrum of commercial, operational and regulatory considerations, the integration is not expected to happen until mid to end 2017.
The move is designed to streamline the flight process for travellers, encompassing flight scheduling and connections, as well as touchpoint integration for guests with a common website, contact centre and check-in counters.
Singapore Airlines CEO and Budget Aviation Holdings Chairman, Goh Choon Phong said “Scoot and Tigerair have made good progress in their integration since the establishment of Budget Aviation Holdings as a common holding company in May.”
Commercial and operational synergies between Scoot and Tigerair are already providing growth opportunities for both airlines.
Budget Aviation Holdings CEO Lee Lik Hsin said the Tigerair business will benefit from the strength of Scoot’s brand for the next phase of its growth.
“A single brand touchpoint will also enable a more seamless travel experience for guests across our network and allow us to bring Scootitude to more guests in the region,” Lik Hsin added.
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