Ex helloworld marketing executive Kim Portrate to Think TV

Ex helloworld marketing executive Kim Portrate to Think TV

Kim Portrate has been appointed as the inaugural CEO of television’s new research- driven, marketing and technology development company, Think TV Board

The respected marketing executive brings over 20 years of experience to the role, most recently as the chief marketing officer at Helloworld Limited.

Effective 1 July, her role as CEO involves spearheading Think TV’s mission to promote commercial television’s scale and effectiveness across all screens and help the advertising and marketing community get the very best out of TV.

Think TV was formed in May this year as a dedicated research-driven, marketing and technology development company with founding members Nine Network, Seven Network, Network Ten and Multi Channel Network/Foxtel.

Think TV chairman, Russel Howcroft said “following an extensive local and international search, we are delighted that Kim has accepted the position as CEO of Think TV. Kim’s extensive experience and outstanding credentials as both a senior marketer and in senior strategic roles in agencies is a perfect combination of skills as we seek to stamp TV’s dominance as a powerful medium that delivers results for advertisers.”

Commenting on her appointment, Kim Portrate said “it’s an exciting time for the TV industry and I’m thrilled to take this important role at Think TV. Television remains at the cultural heart of society and builds emotional connections unmatched by any other media. It will be my goal to lead a collective effort by our broadcasters to prove that TV is the clear leader in terms of advertising impact and return on investment.”

Email the Travel Weekly team at traveldesk@travelweekly.com.au

kim portrate

Latest News

  • Aviation

Air Vanuatu cancels all flights to Australia, files for insolvency

Hundreds of passengers have been stranded across the Pacific, Australia and New Zealand after Air Vanuatu cancelled a slew off flights across the region. Riddled with technical faults over the last year, Air Vanuatu filed for insolvency on Monday and has cancelled flights to and from Sydney, Brisbane and Auckland until at least Sunday. The Vanuatu […]

  • Destinations

Tropical North Queensland action-packed events calendar for adventure enthusiasts

Sporting enthusiasts and adventure seekers are gearing up for an action-packed year in Tropical North Queensland, with a lineup of sports events and adrenaline-pumping experiences set to take centre stage in 2024. Leading the charge is the highly-anticipated return of the Crankworx World Tour ‘Paradise Edition’ to Cairns from 22-26 May 2024. The mountain biking […]

  • Travel Agents

Disney Days returns with Inside Out 2 showing in Sydney, Brisbane, Melbourne and Auckland

Time is running out for agents to register their Expression of Interest to an exclusive screening of the much-anticipated Disney and Pixar film, Inside Out 2, hosted by Disney Destinations Australia/New Zealand team and partner United Airlines. Places are limited and applications must be in by 17 May. In addition to the screening of the […]

  • Cruise

Aranui Cruises slashes prices with No Single Supplement and Half Price offers

French Polynesian cargo cruise line Aranui Cruises is slashing thousands off its 2025 Austral and Marquesas Islands cruises with an autumn sale offering 50 per cent off the second guest in a twin share room and no single supplement for solo travellers. On sale until June 21, 2024, Aranui’s 12-day roundtrip voyage from Papeete to […]