Cebu Pacific campaign aims to boost Aussie trips to the Philippines

Cebu Pacific campaign aims to boost Aussie trips to the Philippines
Edited by Travel Weekly


    Philippines air carrier Cebu Pacific has launched a new campaign designed to drive more leisure travel between Australia and the 7000-island archipelago.

    The ‘Fly to Happy, Fly to the Philippines’ campaign is the airline’s first creative execution since it resumed flights to Australia last year after the pandemic. The carrier currently offers five flights a week to Sydney and three flights a week to Melbourne direct from Manila.

    The timing of the new campaign coincides with a rise in bookings that has seen the Philippines climb the list of hot new destinations Australians are considering for their new holiday beyond the more traditional spots of Indonesia, Malaysia and Thailand.

    Cebu Pacific planes on the tarmac

    Cebu Pacific is encouraging Aussies to book a holiday flight to the Philippines.

    The campaign platform is based the Philippines being officially recognised as home to some of the happiest people in Southeast Asia – as revealed in the 2024 World Happiness Report released recently by the Oxford Wellbeing Research Centre in the UK.

    The new creative is running on various social platforms and highlights the range of things to do in the Philippines from surfing, diving and boating to beach resorts, waterfall tours and outdoor hiking.

    Cebu Pacific offers the most competitive airfares between Australia and the Philippines with prices 60-70 per cent lower than other carriers. Beyond the capital city of Manila, the airline connects to some
    59 domestic and international destinations and boasts one of the youngest fleets in the world.

    See the new campaign here:

    Fly to Happy, Fly to the Philippines (youtube.com)

    Email the Travel Weekly team at traveldesk@travelweekly.com.au

    cebu pacific

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