Burnes urges members to look outside the box for business gains
Processes to help management of customers’ frequent flyer points could be on the way for Helloworld for Business agents.
Helloworld CEO Andrew Burnes closed the 2-day Helloworld for Business Summit in Singapore over the weekend urging delegates to consider new revenue streams, with frequent flyer services highlighted as a key focus.
Burnes said agents should start to consider managing frequent flyer points as an “extraordinary service for customers” of which the income raised could be equal to, or better than revenue tickets.
“There are a lot of people out there who don’t know what to do with their points,” Burnes told the 120-strong crowd, “and what you can charge on a management service fee and what you can charge making a booking on those points is a lot more than making a booking on a ticket”.
Once again Burnes said agents should look to engage with Australia’s burgeoning SME businesses, saying “it’s a huge pool of value out there. There’s a huge opportunity in this field”.
“Helloworld for Business needs to be a lot more proactive and feeding you the opportunities,” Burnes said on feeding new leads to members.
“We need to harness our collective strengths to create compelling offerings for you to offer our business customers.”
Reflecting on the success of AOT, Burnes said Helloworld for Business was also a “good story to sell” with a $1billion TTV, bespoke service and advanced technology offering.
“We’re committed to making the worlds “We’re a member of Helloworld for Business” that mean something. It’s all of the senior leadership group’s responsibility to make that statement something you can be proud of and add to that value proposition,” he said.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
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