Agents respond well to Insider Journeys rebrand
Insider Journeys’ daring rebrand from Travel Indochina one year ago has been well received by agents, according to its managing director.
Paul Hole said a recent survey showed that 90% of agents indicated they were aware of the rebrand, with 95% able to identify its “key travel style”.
Forward sales revenue and passenger numbers for its small group journeys are also going well, Hole reported, with Japan a stand-out performer up 27% year on year.
“As outlined last year when we launched the Insider Journeys brand, this has been an ongoing transformation,” he explained.
“The move to Insider Journeys was about more than just a name change, it was about clearly articulating our brand offering to help our agent partners and prospective travellers better understand our experiential travel style, and better reflecting that across all aspects of our business. “
The company recently launched its Private Travel Collection, the latest step in its evolution.
“We’ve been progressively refining the conversation about who we are and what we do, and this is being reflected in our results, which remain positive despite the challenging economic environment,” he said.
The next step is a refresh of the website to “better showcase” its range to consumers.
“While agents play an incredibly important role in our distribution, we know consumers seek inspiration and confidence from online sources, so a reinvigorated website is also essential to better articulate our brand,” Hole said.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
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