How well can a travel app know you?

How well can a travel app know you?

Consumers can expect personalised travel services from their mobile devices over the coming years as companies continue to capitalise on the mobile surge.

The Euromonitor Global Trends Report showed mobile travel sales hit US$96 billion last year and are expected to record 22% compound annual growth over the five years to 2019.

Over this period, we can expect to see more travel companies utilise innovative new beacon technology to provide customised services to travellers, the report forecast.

“A gradual shift to one-to-one marketing in travel will be evident, with each consumer treated in a different way in terms of the overall marketing mix including pricing,” it said.

“Tech giants” and online travel agents will lead the way, with Booking.com and Expedia highlighted as stand-out examples thanks to their in-depth knowledge of their customers.

“Customers expect companies to know them better than their neighbours and engage with them in a very personalised fashion. The good news is that digital technology allows companies to individualise each customer connection at scale,” Google UK sales director Bernd Fauser said.

These fascinating technological advances will be a major topic at Travel DAZE so don’t miss your chance to stay ahead of the curve. You can read more and buy tickets here.

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