Qantas’ new generation of frequent flyers

Qantas’ new generation of frequent flyers

The youngest of Qantas’ flyers will enjoy a range of new benefits, with the unveiling of ‘The Joey Club’.

World-famous children’s entertainment group The Wiggles joined Qantas to make the announcement, treating guests to a pop-up performance at Sydney’s Qantas Club.

The program aims to create memorable travel experiences for Qantas’ youngest flyers and their families, with initiatives including a Qantas Joey Club novelty passport, kids menus in domestic lounges, and a larger investment in the children’s inflight entertainment channels.

“Looking after our loyal customers, including our tiny travellers, is incredibly important to Qantas. We have always had initiatives in place for children travelling with us but the Joey Club takes it to the next level with a formal program and a number of new benefits that will make flying with Qantas more fun for kids,” Qantas group executive, brand, marketing and corporate affairs Olivia Wirth said.

Children are currently the fastest growing segment of the Qantas Frequent Flyer membership base, with some parents signing up their children from birth.

Qantas’ Frequent Flyer Program also offers Family Transfers, a points transfer feature where parents can transfer or gift Qantas Points to their children or other family members up to four times within a 12-month period.

From June 2015, all new Australian-based Frequent Flyer members between the age of three and ten years old will receive a special Joey Club kit when they join the program.

To celebrate the launch of Joey Club, Qantas is waiving the normal join fee of $89.50 to offer a complimentary join for children at qantas.com/kids until 31 December 2015.

WIGGLES 2

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