Destinations

Ditch the cold for the sunny coast

Claudia Comacchio

Fed up of this year’s wintery chill?

Sunshine Coast Destination (SCDL), Tourism Events Queensland (TEQ) and Flight Centre have launched a $500,000 national campaign for that exact purpose.

The Sunshine Coast campaign will be featured in 750 Flight Centre stores nationally during May, with content and product showcased extensively in The Captains Getaways brochure. The campaign will also be supported by a digital campaign on the Flight Centre website, along with specific product pages and display banners.

The promotion will highlight the Sunshine Coast’s rich diversity for travellers, offering everything from diving with whales and 4WD drives along the beach, to indulgent spa and food-related experiences.

The aim of the campaign was to build on the 9.7% domestic growth in visitor numbers achieved in 2014, and attract residents looking for respite from the southern winter, SCDL CEO Simon Ambrose, said.

Flight Centre’s Head of Product, Advertising and Customer Experience, Darren Wright, said the timing of this campaign is ideal.

“The Sunshine Coast is easily accessible via its own airport as well as Brisbane Airport, and combined with recent reductions in fuel prices making drive holidays even more attractive, the timing of this campaign is ideal,” Flight Centre head of product, advertising and customer experience, Darren Wright said.

The campaign will run from May 3-31, 2015.

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