Tourism industry to boost uptake of .Sydney

The rollout of .sydney next week is expected to be lapped up by tourism businesses in the region, according to domain’s management.

As per a report in Computer World, Adrian Kinderis, chief executive of ARI Registry Services, the business that manages the application for the top-level domain (TLD) said he expects tourism industry operators to jump on board with the new domain to separate their operations from others in the country.

“I think the Internet is a big help for the tourism industry, so [operators] will look to something like .sydney to be able to differentiate themselves and call them specifically ‘something.sydney’,” Kinderis told Computer World.

The .sydney domain will be available for registration from 17 February, but only on a first come, first served basis, similar to registering other domain names. Registered trademark holders and government agencies will be given preference before the .sydney is rolled out for the general public and other businesses.

The introduction of the .sydney domain comes after .melbourne was launched last year, but is expected to do better than its counterpart due to Sydney’s bigger population and businesses in the region.

“I think Sydney will get life from Melbourne having gone first, which I think is a good thing,” Kinderis said, the website reported. “The profile is raised, more people know about it.”

According to Kinderis, registrations for .melbourne were “more subdued” than originally anticipated, the report stated.

“Melbourne was right at the end of the calendar year and Christmas got in the way, so we were kind of expecting that,” Kinderis told the website.

“There’s some really good learnings so far out of Melbourne I think we’ll take in and some things we certainly want to articulate to the public.”

“It is a case of a rising tide raising all boats. If you were just one company doing it then it would be hard going trying to re-educate, but I think the beauty of our ambassador program, the beauty of our marketing hopefully all of that says well everybody’s going to start to learn about what these .sydney names are and people will be comfortable visiting sites.”

“We’re promoting not necessarily to people buying names – our campaign is around Internet users, because if they don’t understand what a .sydney is then people won’t see value in going out and registering one,” Kinderis said, the report stated.

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Email the Travel Weekly team at traveldesk@travelweekly.com.au

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