Tourism "super-growth" to boost Australian prosperity
Tourism has been named as one of the five "super-growth" industry sectors that hold the key to Australia’s future prosperity, according to a new Deloitte study.
The Positioning for Prosperity report found that tourism, agribusiness, gas, international education and wealth management will be worth an extra $250 billion to the national economy over the next 20 years.
“As the mining wave continues to deliver prosperity for Australia, albeit at a declining rate, our analysis shows there is vast potential to be tapped in five additional super-growth waves,” the report’s co-author Chris Richardson said.
The report acknowledges Tourism Australia’s long-term strategy which includes a strong focus on China and India, two of the region’s most important inbound markets, according to managing director Andrew McEvoy.
He also agreed with that the tourism industry’s ability to fulfil these expectations rests on “more than just effective marketing campaigns”.
“We also require physical investment in tourism infrastructure, particularly hotel stock, as well as improved air links and increases in aviation capacity,” he said. “These are certainly challenges which are high up on our list of priorities and areas upon which we are very focused.”
Email the Travel Weekly team at traveldesk@travelweekly.com.au
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