Travellers Choice ups email marketing

Travellers Choice ups email marketing
By admin


Travellers Choice has increased investment in email marketing platforms for its members to communicate with their customers.

Travellers Choice agency owner Hayley Morris says that email marketing is the biggest generator of bookings.

"Each Friday my Sisterhood Women’s Travel operation sends out a ‘Friday Hot Flush’ and if it ever runs late we have quite a few upset sisters,” Morris said.

The email program is called TC Direct and allows agents to customize up to 3,000 email newsletters and news flashes, an increase of 50% in their monthly allowance.

"Email marketing has proved to be a smart and highly efficient way for our members to promote their products, services and in-store activity,” Travellers Choice marketing manager Robyn Mitchell said.

Members who wish to send more than 3,000 a month are now able to at 1.5 cents, half the cost of previous TC Direct prices.

“I am confident we will see members continue to undertake more activities, while constantly building their now well-established customer databases," Mitchell added.

 

Latest News

  • Technology

Booking.com launches AI Trip Planner in Australia and New Zealand

Booking.com has announced its AI Trip Planner (Beta) is now available for travellers in Australia and New Zealand, the first markets to launch in Asia Pacific. Until now, AI Trip Planner was only available for US and UK travellers after it was launched in the Booking.com app in June last year. Built using Booking.com’s existing […]

  • Products

Embrace the journey: Traversing the world with the Shokz OpenRun

If you’ve been on the wrong side of a final call in the airport, or missed the stop on rail journey, it might be time to invest in a pair of Shokz OpenRun headphones. Originally marketed as headphones for fitness fanatics, runners or cyclists with a keen to steer clear of a prang with a car, […]

  • Tour Operators
  • Tourism

TTC: Deals are driving up demand for September trips

The latest market research from TTC Tour Brands shows interest in international leisure travel remains high for 2024, with 77 per cent of Australians over 18 still planning trips this year. Notably, 28 per cent of those travellers are eyeing September for their journeys. Europe continues to be the most popular destination, with 68 per […]

  • Aviation

Qantas ‘working urgently’ to fix app data leak

Qantas is looking into customer reports that passengers have this morning been able to access other passengers’ personal information on the airlines app. X user Lachlan posted that he was able log into different accounts every time he opened the app. My @Qantas app logs me in to a different person each time I open […]

  • Hotels

Revamped Wailoaloa Beach hotel opens as Crowne Plaza Fiji Nadi Bay Resort & Spa

Crowne Plaza Fiji Nadi Bay Resort & Spa is open and ready for bookings after the first phase of a multi-million-dollar transformation. Part of IHG Hotels & Resorts’ premium collection, the transformation has seen the completion of 106 guestrooms showcasing contemporary interiors reflective of the premium Crowne Plaza brand and is a first for the […]

  • Luxury
  • News

Kamalaya Koh Samui clinches clutch of wellness awards

Kamalaya Wellness Sanctuary & Holistic Spa has so far clinched five prestigious awards in 2024, including being inducted into the ‘Hall of Fame’ at the World Spa & Wellness Awards in London. Founders of the Koh Samui sanctuary and spa John and Karina Stewart expressed their heartfelt gratitude for the awards. “We are profoundly honoured […]