rebrand

Wholesalers

Intrepid Travel unveils first rebrand in more than 15 years

It’s out with the old and in with the new over at Intrepid. However, it’s understood that the plush leather sofa in reception will stay.

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Hotels

IHG’s Holiday Inn brand readies to call West Perth home

We have no idea if election day is coming up for West Perth Council, but this move by IHG won’t do the mayor’s chances any harm.

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Tourism

AstraZeneca is rebranding its vaccine in Australia, and it’s partly to do with international travel

Worried you might not be let in by certain countries just because you opted for the AZ jab? Quash those fears right here.

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Aviation

Virgin Australia overhauls economy airfare options, premium loyalty program to be rebranded

Virgin has given its economy fares the Queer Eye treatment. Our reaction to this is along the lines of “fabulous” and “yaaas queen”.

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Technology

Expedia’s brand positioning takes new direction

The online travel giant has recalibrated its compass and is heading in a new direction. However, that’s not to suggest it got completely lost.

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Technology

FCM unveils bold new brand identity and vision for “ground-breaking” tech offering

The Flight-Centre-owned brand did warn everyone late last month that it had something big in the works, so we’re assuming this is it.

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Technology

Travelport completes first-ever end-to-end rebrand

Wondering how the marketing team at Travelport have been filling their time during the industry’s COVID-induced slowdown? Here’s the answer.

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Hotels

IHG unveils new name as part of updated brand identity

The hospitality giant has been given the Queer Eye treatment. However, that’s not to say staff have all been forced to moisturise and wear tailored uniforms.

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Travel Agents

Pulse Travel refreshes branding and website, upgrades tech stack

The Aussie travel management provider looks almost unrecognisable after giving itself a bit of a nip and tuck.

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Cruise

Royal Caribbean updates corporate identity

The cruise giant has given itself a new lick of paint for the first time in 20 years.

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Wholesalers

Entire Travel Group retires ‘Travel Connection’ as part of major brand overhaul

by Huntley Mitchell

Travel Weekly’s editor was in attendance at ETG’s media briefing last night… well, until the venue’s fire alarm went off and he had to evacuate the building.

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Technology

Agoda unveils fresh look

Coincidentally, Travel Weekly’s editor is also trialling a new look. However, his cornrows are far less “fresh” than Agoda’s swanky new font and dots with eyes.

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