Technology
Webjet’s Online Republic division rebrands as GoSee
The spicy cough is proving to be the catalyst for rebrands, renamings and refreshes in the travel space, with Online Republic the latest to adopt a new look.
Wholesalers
Intrepid Travel unveils first rebrand in more than 15 years
It’s out with the old and in with the new over at Intrepid. However, it’s understood that the plush leather sofa in reception will stay.
Hotels
IHG’s Holiday Inn brand readies to call West Perth home
We have no idea if election day is coming up for West Perth Council, but this move by IHG won’t do the mayor’s chances any harm.
Tourism
AstraZeneca is rebranding its vaccine in Australia, and it’s partly to do with international travel
Worried you might not be let in by certain countries just because you opted for the AZ jab? Quash those fears right here.
Aviation
Virgin Australia overhauls economy airfare options, premium loyalty program to be rebranded
Virgin has given its economy fares the Queer Eye treatment. Our reaction to this is along the lines of “fabulous” and “yaaas queen”.
Technology
Expedia’s brand positioning takes new direction
The online travel giant has recalibrated its compass and is heading in a new direction. However, that’s not to suggest it got completely lost.
Technology
FCM unveils bold new brand identity and vision for “ground-breaking” tech offering
The Flight-Centre-owned brand did warn everyone late last month that it had something big in the works, so we’re assuming this is it.
Technology
Travelport completes first-ever end-to-end rebrand
Wondering how the marketing team at Travelport have been filling their time during the industry’s COVID-induced slowdown? Here’s the answer.
Hotels
IHG unveils new name as part of updated brand identity
The hospitality giant has been given the Queer Eye treatment. However, that’s not to say staff have all been forced to moisturise and wear tailored uniforms.
Travel Agents
Pulse Travel refreshes branding and website, upgrades tech stack
The Aussie travel management provider looks almost unrecognisable after giving itself a bit of a nip and tuck.
Cruise
Royal Caribbean updates corporate identity
The cruise giant has given itself a new lick of paint for the first time in 20 years.
Wholesalers
Entire Travel Group retires ‘Travel Connection’ as part of major brand overhaul
by Huntley Mitchell
Travel Weekly’s editor was in attendance at ETG’s media briefing last night… well, until the venue’s fire alarm went off and he had to evacuate the building.