Global travel retail platform Travelport has unveiled a new visual identity created as part of the company’s first-ever end-to-end rebrand.
Travelport’s new visual identity features a primary colour palette of ‘Travelport Sand’ and ‘Travelport Black’, a secondary palette of ‘Travelport Olive’ and ‘Travelport White’, and an accent colour of ‘Travelport Coral’.
Headlines and graphic treatments use the bold and confident font, Druk, while the modern sans GT Walsheim font is used for body text.
Travelport worked with London-based creative agency Studio Parallel on the rebrand, which was overseen by CEO Greg Webb and chief marketing officer Jen Catto.
“Travelport has transformed”, Webb said.
“We are now fully focused on what we do best – connecting buyers and sellers that share our passion for delivering exceptional travel experiences.
“We are also embracing our strengths – our agility, our independence and our ability to make the bold long-term decisions needed to simplify travel’s complex ecosystem.
“Our new brand reflects all this – who we’ve become, through our investments in the right people, products and technology, and our vision for the future, as we get ready for a year of significant advances for Travelport.
“We’re proud to show it to the world today and are looking forward to following it up very soon with the launch our next-generation platform, which will change the game in travel retailing.”
Catto described the rebrand as “holistic”.
“While we’ve kept the essence of what makes Travelport great, we’ve refined our vision, what we stand for, how we act, how we look and how we market our business,” she explained.
“Most importantly, this is a new promise we’re making to our customers: we’ll work harder for you than anyone else to build a better, simpler and smarter future for travel retailing.”
Travelport’s new visual identity can already be seen on its website and social media channels, which now include Instagram.
The full rebrand of all assets, including products and office spaces, will be completed in the coming months.