Technology

FCM unveils bold new brand identity and vision for “ground-breaking” tech offering

Corporate travel management company FCM has transformed its brand identity and taken a fresh approach to developing a new tech platform.

FCM’s bold new look is designed to showcase the brands’ distinctively flexible and unconventional approach to providing agile travel management services to its customers globally and locally.

The end-to-end rebrand has been launched in 97 countries across all websites, customer communications and social media platforms.

 

 

FCM also announced it is forging ahead with development of a “ground-breaking” proprietary technology platform that directly targets customers’ pain points with current and legacy corporate travel tech.

The in-house platform is an omnichannel offering that is being developed following extensive research by the Flight-Centre-owned company globally among customers to understand the different concerns of their bookers, travellers and managers.

FCM’s global chief technology officer, Adrian Lopez, said the vision for the platform is based on addressing six key pillars: a globally consistent booking experience, always-available travel assistance, traveller safety and wellbeing support, sustainability, AI-powered reporting and savings, and flexible integration capabilities.

“The development of FCM Platform’s core experience is already well-advanced, including a new proprietary online booking solution planned for key markets and integration of AI-enhanced chatbot tool Sam as the digital ‘avatar’, providing live chat and real-time assistance across all of the platform’s channels,” he said.

 

Customers in several regions around the globe will begin testing the FCM Platform prior to the first phase of onboarding later this year.

Marcus Eklund, global managing director at FCM, said: “We are very excited to unveil FCM’s new brand and also to reveal that 2021 will be a landmark year with the launch of our ground-breaking proprietary technology platform.

“Our customers tell us that FCM is unlike any other TMC, that we have a flexible approach and don’t box them into solutions.

“Our DNA is very different and we have always prided ourselves on having an alternative mindset, but that wasn’t historically reflected in our brand identity.

“It was time for FCM to stand out in the market as a true alternative to the traditional service offering of large global TMCs, or the digital-only business travel offering of the tech disruptors.”


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Travel Agents

Travel vet launches Black Sheep Tourism to help brands navigate the COVID landscape

Trish Shepherd, the mastermind behind this new company, has assured us it’s got nothing to do with agricultural practices, as we first imagined.

Share

CommentComments

Destinations

Spanish politician suggests using catastrophic volcanic eruption to attract tourists

Spain’s tourism minister is in hot water after she proposed using a volcanic eruption that destroyed hundreds of homes to lure tourists to the Canary Islands.

Share

CommentComments

Aviation

WATCH: Flight attendant promises to annoy passengers who don’t wear a mask

As you can imagine, the comment section on this TikTok user’s video was… divided, to say the least.

Share

CommentComments

Tourism

Tourism Minister says international borders will reopen by Christmas “at the latest”

by Ali Coulton

Dan Tehan has urged states to stick to the national plan and encouraged Aussies to “roll up their sleeves”.

Share

CommentComments

Hotels

IHG’s Leanne Harwood elected first-ever female president of the Accommodation Association

Hospo industry veteran Leanne Harwood is back in the headlines, and this time it’s about her very deserving new role.

Share

CommentComments

Aviation

Passenger claims flight attendant told her to glue a mask to her distressed toddler’s face

A mother has taken to social media to call out a flight attendant who she claims gave her a rather distressing ultimatum.

Share

CommentComments

Travel Agents

Strong take-up of AFTA membership continues

If the current demand for AFTA membership is anything to go by, there’s a lot of confidence that agents can clear the remaining pandemic hurdles.

Share

CommentComments

Cruise

“This is a moment of real celebration”: Celebrity Edge is finally heading Down Under

The champagne corks are popping and the party pies are in the oven at Celebrity Cruises HQ following this big bit of news.

Share

CommentComments

Destinations

New research ranks Sydney and Melbourne among the world’s 10 safest cities

With safety weighing heavily on the minds of many travellers during this time, it seems that Aussies jaunting domestically have lucked out.

Share

CommentComments

Tourism

Former Bench Africa GMs reunite to launch new travel company

After a very dark 18 months for the travel industry, it’s a welcome change seeing positive stories like this one.

Share

CommentComments

Travel Agents

Travel agent scams more than $460K out of Cristiano Ronaldo to fuel spending disorder

This crafty agent just dodged four years in jail after reportedly defrauding Ronaldo to the tune of a few hundred thousand, which is really just spare change to the football megastar.

Share

CommentComments

Hotels

IHG introduces flexible work program to plug hospitality staffing hole

COVID-19 has prompted the hospitality group to look at different ways of working in order to attract new talent and hold on to its current crop.

Share

CommentComments