With barely any cruising happening right now due to COVID-19, it appears Royal Caribbean has used the free time to update its corporate identity.
Announcing the update late last week, Royal Caribbean Cruises chairman and CEO Richard Fain said the parent company has changed its name to the “simpler, fresher and more modern” Royal Caribbean Group.
“It’s also more descriptive,” he said. “Royal Caribbean Group sounds like a parent company name, reflective of our growth and evolution since we last updated our identity more than 20 years ago.”
Royal Caribbean Group’s logo has also been updated, with the iconic crown and anchor emblem sharpened and made more symmetrical, and now residing “inside a circle at all times”.
The company enlisted the help of Chermayeff & Geismar & Haviv to design its new corporate identity.
Royal Caribbean International, Celebrity Cruises, Silversea, Azamara, TUI Cruises and Hapag-Lloyd Cruises all sit under Royal Caribbean Group.