Wholesalers

Entire Travel Group retires ‘Travel Connection’ as part of major brand overhaul

Huntley Mitchell

Huntley Mitchell

Wholesaler Entire Travel Group (ETG) has celebrated the arrival of a new era with the launch of a new brand and website that unites all of its specialist programs.

Rather than having to access multiple websites, agents can now access each of the company’s nine specialist programs through tabs on a single ETG site.

CEO Brad McDonnell (pictured above, far left) said the new site also offers agents a number of valuable new features, including the ability to search for a selection of popular activities or themes across ETG’s full range of destinations and experiences.

“That means that if an agent is searching for honeymoon options, for instance, they can with one click call up honeymoon experiences across all of our destinations,” he explained.

“They can do the same with other themes such as cycling, nature, wellness, cultural, and battlefields.”

As part of the image overhaul, ETG is retiring the ‘Travel Connection’ signature previously used to identify each of its nine individual brands.

Instead, the group’s wholesale programs will now highlight their key destination or product and combine it with the shared phrase, ‘brought to you by Entire Travel Group’.

The new brand also incorporates ETG’s first tagline – ‘When experience matters’ – which McDonnell said was added following industry research.

ETG’s new logo

“When we spoke to agents, it became clear that what they value most about Entire Travel Group is the first-hand experience offered by our consultants, more than half of whom were born in the country’s they represent,” he said.

McDonnell said the changes will drive greater brand recognition and save agents time by providing easier access to ETG’s product suite. However, he noted that the rebranding strategy goes well beyond enhanced efficiencies.

“As we prepare for further growth, we recognise the need to establish a clear and simplified platform,” he said.

“Our new branding and consolidated website reflects our transformation and heralds the arrival of an exciting new era for Entire Travel Group.”

ETG’s new look will feature on its 2020 brochure range, with brochures now arriving in travel agents stores across the country. At the same time, the company is rolling out a variety of service enhancements.

“We have, for instance, now assigned every one of our products an exclusive ‘TourCode’ number, which agents will see featured on all collateral, including brochures, flyers and the new website,” McDonnell said.

“Using the unique TourCode, our expert consultants can now locate product details and prices within seconds.

“In addition, we are now providing agent-friendly (client copy) invoicing across all destinations.”

Speaking to Travel Weekly, McDonnell said the whole project took the most part of this year to design, map out and deliver, but refused to reveal the cost.

“What I will say is that in terms of what we’re going to save, it will pay for itself well inside a year,” he said.

On closer inspection of ETG’s new website, a notable omission is a ‘sustainability’ product category.

McDonell said that while the company offers sustainable product offerings, it is yet to bundle them under that umbrella.

“We understand the importance and realise that we should be doing it in the future,” he said.


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Cruise

Tourism

Travel Agents

Digital travel ad impressions up 40 per cent says Nielsen Ad Intel

Looks like your marketing team’s efforts are paying off, with ads views climbing dramatically in Australia following the most recent lockdown.

Share

CommentComments

News

Tourism

OMICRON: WHO urges those over 60 to cancel travel plans as SA tightens restrictions

The UN health authority warned countries that blanket bans don’t work, while an Aussie epidemiologist says the government’s current restrictions won’t make much difference.

Share

CommentComments

Wholesalers

Planeterra launches holiday fundraising for community tourism

Not sure what to get your colleague for Secret Santa? They’ll be hard-pressed to complain about a donation in their name to support community tourism projects.

Share

CommentComments

Destinations

WATCH: Rebel Wilson stars as glam castaway in new Tourism Fiji ad

The Aussie actress channels Tom Hanks’ Castaway in this latest campaign for Tourism Fiji, However, we’re not convinced Hanks could pull off the metallic dress as well as Wilson does.

Share

CommentComments

Hotels

Club Med opens first Canada property, reveals plans for new Utah ski resort

Those who enjoy the ease of an all-inclusive resort stay will be stoked to learn about Club Med’s latest spate of winter wonderland offerings.

Share

CommentComments

Cruise

Norwegian Cruise Line unveils its largest deployment in history

Batten down the hatches because NCL has released its 2024/25 line up including brand-new homeports in Haifa, Israel and La Romana, Dominican Republic.

Share

CommentComments

Aviation

US flight attendants rush back to self-defence in face of rising passenger unruliness

In order to avoid a drunken sky-high fight club breaking out, crewmembers are taking to the studio to keep the peace.

Share

CommentComments

Hotels

Accor introduce global portfolio of boutique hotels and luxurious resorts, Emblems Collection

A new line of luxury hotels and resorts are what we need to bring the world out of the global pandemic and into an opulent fantasy that only a Disney princess could think up.

Share

CommentComments

Tourism

Bali had 6.3 million tourists in 2019, in the first 9 months of 2021 it had 43

With tourism rates in Bali so low, we imagine that even Schapelle Corby would be gladly welcomed back.

Share

CommentComments

Destinations

Tourism

Destination NSW Launches Vibrant “Feel New Sydney” Campaign

Destination NSW unveils “Feel New Sydney” work. Just don’t expect the locals to be pleasant or let you in when driving.

Share

CommentComments

Aviation

Destinations

News

Tourism

Fiji welcomes first flight of international visitors in 20 months as borders open

Sydneysiders touched down yesterday to a big bula welcome almost two years in the making!

Share

CommentComments

Events

Tourism

I Love New York launches new training course for travel agents. Enter for your chance to win!

Calling all Aussie travel agents! Complete the training by the end of January 2022 and you could win a New York-style “za” for you and your team!

Share

CommentComments