New staff, e-learning capabilities, Netflix film & more unveiled for Atout France!

Paris, Eiffel Tower and river Seine at sunrise. Paris, France.
Edited by Travel Weekly


    Atout France got a small group of trade media together for an exquisite luncheon at La Guillotine in the Sydney CBD where the company gave a rundown on the latest updates with the organisation.

    Check out what’s happening with Atout France below!

    Staff Updates

    Atout France has welcomed Clara Demare to its team as the body’s new digital marketing and media specialist. With her expertise and passion for communication, Demare will foster strong relationships with the media, ensuring that Atout France’s message and mission resonate far and wide in the travel world.

    Meanwhile, adding to her previous role as head of marketing, Sophie Almin, who has 15 years at Atout France ANZ, takes on the role of deputy director, while Clelie Collas remains trade marketing manager.

    Atout France launches the new Explore France Magazine

    From gastronomic and cultural experiences to cycling holidays and other slow tourism highlights, the best of France is revealed to readers in Explore France magazine 2023-24.

    Available on the Atout France and in hard copy format from L’Occitane Shops and during Atout France trade events. Explore France magazine is packed with insights for travellers considering itineraries right across France – from Paris, the City of Light, to France’s unique and diverse regions.

    18 Tour Operators and Travel Agents to head to Rendez-vous en France in Toulouse in March

    Atout France will host 18 tour operators at the Rendez-vous en France trade show at the end of the month in Toulouse, Occitanie region. This event brings together around 700 exhibiting companies representing the French tourism offer and 750 international and French buyers.

    France Connaisseur E-learning platform

    France Connaisseur is Atout France’s e-learning tool that can equip travel experts with the necessary knowledge and skills to excel in selling France, leading to better customer service and overall business success.

    For this purpose, Atout France has developed an online platform that provides fun and interactive courses filled with information, facts, advice, and news that aim to make travel advisors the best connoisseur of the destination.

    • Launched in Australia in September 2023. Available in 12 countries around the world 2
    • 15 modules – 15 mins per module – 1 Certificate and 1 badge at final assessment
    • 364 users as of March 2024

    – NEW in 2024:

    • Sustainable tourism module
    • Incremental certification system
    • France Connaisseur LinkedIn community

    The France workshop is coming to Sydney, Melbourne and Brisbane in September 2024

    Atout France is excited to showcase the top suppliers from France, visiting major states across Australia in 2024! Guests will have the opportunity to meet and engage with representatives from many French destinations and hospitality companies in an openflow exhibition format. Save the dates: 10th Sept in Sydney, 11th in Melbourne and on the 13th in Brisbane.

    Atout France joins forces with Netflix to highlight France’s tourism appeal

    Netflix regularly puts France in the spotlight with its French and international productions shot in France. A new study conducted by the Basis Research Institute, reveals that the broadcast of these films and series reinforces France’s cultural and touristic appeal.

    Given these elements, Netflix and Atout France have signed a letter of commitment to promote France. To mark the occasion, they are unveiling an advertising campaign entitled “On n’a pas fini d’imaginer la France” (“There’s Always more to Imagine about France”), as well as a brand-new collection of tourist guides to discover France in a new light, in the footsteps of Netflix heroes Emily, Lupin… and many others!

    Featured Image: Paris, Eiffel Tower and river Seine at sunrise – iStock/SCStock

    Email the Travel Weekly team at traveldesk@travelweekly.com.au

    atout france

    Latest News

    • Tour Operators

    Flight Centre leadership team visits Morocco for Planting for the Planet

    Senior members of Flight Centre have visited Morocco to see the impact of its Planting for the Planet initiative. Flight Centre global managing director, Andrew Stark, joined by Flight Centre Travel Group founder and CEO, Graham Turner, and Reforest founders Daniel Walsh (CEO) and Tim Stainlay (COO/CFO), along with other senior leaders, travelled to the […]

    • Food & Beverage

    Four Seasons Hotel Sydney popular Aperitivo returns to Grain Bar

    Four Seasons Hotel Sydney is relaunching its popular Aperitivo, now located in the George St venue’s award-winning Grain Bar. Originally launched into Mode Kitchen & Bar in 2023, Aperitivo is inspired by the classic Italian evening ritual where guests enjoy a cocktail, paired with traditional Italian antipasti bites. It became a much-loved offering for Sydneysiders […]

    • Hotels

    Raffles Grand Hotel d’Angkor unveils new electric tuk-tuks

    Raffles Grand Hotel d’Angkor, the iconic luxury hotel in Cambodia, has introduced a new fleet of electric tuk-tuks, providing an eco-friendly transportation option for guests. ONiON Mobility, a green transport company based in Phnom Penh, manufactured the new tuk-tuks. The partnership between Raffles and ONiON underscores a shared commitment to environmental sustainability, the hotel said. […]

    • Hotels

    Mandarin Oriental is set to open a new luxury resort and branded residences in Bali

    The Mandarin Oriental Hotel Group has announced plans to open a new luxurious hideaway resort with private residences in Bali’s southern coast on the Bukit peninsula. Set to open in 2027, the property promises to redefine luxury living on the island. From the cliffside plateau of elevated terraces, the resort offers dramatic panoramic views of […]

    • Tour Operators
    • Travel Agents

    PONANT, Journey Beyond and A&K host Central Coast soiree for agents and clients

    PONANT, Journey Beyond and A&K hosted back-to-back ‘Bring A Client’ events in Newcastle and the Central Coast, bringing together a total of 100 agents and clients over two exciting evenings recently. Representing PONANT was NSW & ACT state manager, Kristina Sambaher, who was joined by Journey Beyond business development manager NSW/ACT Deon Johnson, and Abercrombie […]

    • Destinations
    • Hotels

    The Myconian Collection adds Myconian Sunrise Agrari Beach to its portfolio

    The Myconian Collection has announced the addition of Sunrise Agrari Beach to its portfolio of properties in Mykonos, Greece. The addition of the property brings the collection to a total of 14 properties located in breathtaking sites across the island. The new addition has been redesigned and relaunched, promising an idyllic escape for travellers seeking […]

    • Hotels

    OUTRIGGER Kona Resort and Spa completes US$60 million renovation

    Hawai’i’s OUTRIGGER Kona Resort & Spa has completed its US$60 million (AU$90 million) renovation as is once again ready to welcome guests to Keauhou, a name that signifies “New Era”. The revitalised 511 guest rooms/suites and meeting spaces blend the property’s heritage and reverence for voyaging with modern aesthetics. The concept of “koi au” inspired […]

    • Technology

    Australian agents responded quickly to Crowdstrike crash

    Local travel professionals and businesses moved quickly into action to provide support to the many Australians whose travel plans were thrown into chaos on Friday and into the weekend. The chaos was the result of the flow-on effect of the suspension of check-in services and flights domestically and globally. A blue screen with the outage […]

    • News

    Booking.com and Airbnb named as the preferred booking platforms of digital nomads

    A new YouGov Survey has found that booking.com and Airbnb are the most popular booking platforms for digital nomads. For this poll a ‘Digital Nomad’ was defined as someone who travels freely for an extended period (at least one week), while working remotely using technology and the internet. YouGov Surveys have found that almost one […]

    • Attractions
    • Food & Beverage

    Singapore Airlines has been announced as the first airline partner of Taste Port Douglas

    Singapore Airlines has been announced as the first airline partner of Taste Port Douglas food festival presented by Sheraton Grand Mirage Resort, Port Douglas. The Taste Port Douglas Takeover Series now has a presentation partner in Singapore Airlines and features Michelin star chef, Michael Wilson from Singapore marking this the first time the festival has […]