New staff, e-learning capabilities, Netflix film & more unveiled for Atout France!

Paris, Eiffel Tower and river Seine at sunrise. Paris, France.
Edited by Travel Weekly

    Atout France got a small group of trade media together for an exquisite luncheon at La Guillotine in the Sydney CBD where the company gave a rundown on the latest updates with the organisation.

    Check out what’s happening with Atout France below!

    Staff Updates

    Atout France has welcomed Clara Demare to its team as the body’s new digital marketing and media specialist. With her expertise and passion for communication, Demare will foster strong relationships with the media, ensuring that Atout France’s message and mission resonate far and wide in the travel world.

    Meanwhile, adding to her previous role as head of marketing, Sophie Almin, who has 15 years at Atout France ANZ, takes on the role of deputy director, while Clelie Collas remains trade marketing manager.

    Atout France launches the new Explore France Magazine

    From gastronomic and cultural experiences to cycling holidays and other slow tourism highlights, the best of France is revealed to readers in Explore France magazine 2023-24.

    Available on the Atout France and in hard copy format from L’Occitane Shops and during Atout France trade events. Explore France magazine is packed with insights for travellers considering itineraries right across France – from Paris, the City of Light, to France’s unique and diverse regions.

    18 Tour Operators and Travel Agents to head to Rendez-vous en France in Toulouse in March

    Atout France will host 18 tour operators at the Rendez-vous en France trade show at the end of the month in Toulouse, Occitanie region. This event brings together around 700 exhibiting companies representing the French tourism offer and 750 international and French buyers.

    France Connaisseur E-learning platform

    France Connaisseur is Atout France’s e-learning tool that can equip travel experts with the necessary knowledge and skills to excel in selling France, leading to better customer service and overall business success.

    For this purpose, Atout France has developed an online platform that provides fun and interactive courses filled with information, facts, advice, and news that aim to make travel advisors the best connoisseur of the destination.

    • Launched in Australia in September 2023. Available in 12 countries around the world 2
    • 15 modules – 15 mins per module – 1 Certificate and 1 badge at final assessment
    • 364 users as of March 2024

    – NEW in 2024:

    • Sustainable tourism module
    • Incremental certification system
    • France Connaisseur LinkedIn community

    The France workshop is coming to Sydney, Melbourne and Brisbane in September 2024

    Atout France is excited to showcase the top suppliers from France, visiting major states across Australia in 2024! Guests will have the opportunity to meet and engage with representatives from many French destinations and hospitality companies in an openflow exhibition format. Save the dates: 10th Sept in Sydney, 11th in Melbourne and on the 13th in Brisbane.

    Atout France joins forces with Netflix to highlight France’s tourism appeal

    Netflix regularly puts France in the spotlight with its French and international productions shot in France. A new study conducted by the Basis Research Institute, reveals that the broadcast of these films and series reinforces France’s cultural and touristic appeal.

    Given these elements, Netflix and Atout France have signed a letter of commitment to promote France. To mark the occasion, they are unveiling an advertising campaign entitled “On n’a pas fini d’imaginer la France” (“There’s Always more to Imagine about France”), as well as a brand-new collection of tourist guides to discover France in a new light, in the footsteps of Netflix heroes Emily, Lupin… and many others!

    Featured Image: Paris, Eiffel Tower and river Seine at sunrise – iStock/SCStock

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