New staff, e-learning capabilities, Netflix film & more unveiled for Atout France!
Atout France got a small group of trade media together for an exquisite luncheon at La Guillotine in the Sydney CBD where the company gave a rundown on the latest updates with the organisation.
Check out what’s happening with Atout France below!
Staff Updates
Atout France has welcomed Clara Demare to its team as the body’s new digital marketing and media specialist. With her expertise and passion for communication, Demare will foster strong relationships with the media, ensuring that Atout France’s message and mission resonate far and wide in the travel world.
Meanwhile, adding to her previous role as head of marketing, Sophie Almin, who has 15 years at Atout France ANZ, takes on the role of deputy director, while Clelie Collas remains trade marketing manager.
Atout France launches the new Explore France Magazine
From gastronomic and cultural experiences to cycling holidays and other slow tourism highlights, the best of France is revealed to readers in Explore France magazine 2023-24.
Available on the Atout France and in hard copy format from L’Occitane Shops and during Atout France trade events. Explore France magazine is packed with insights for travellers considering itineraries right across France – from Paris, the City of Light, to France’s unique and diverse regions.
18 Tour Operators and Travel Agents to head to Rendez-vous en France in Toulouse in March
Atout France will host 18 tour operators at the Rendez-vous en France trade show at the end of the month in Toulouse, Occitanie region. This event brings together around 700 exhibiting companies representing the French tourism offer and 750 international and French buyers.
France Connaisseur E-learning platform
France Connaisseur is Atout France’s e-learning tool that can equip travel experts with the necessary knowledge and skills to excel in selling France, leading to better customer service and overall business success.
For this purpose, Atout France has developed an online platform that provides fun and interactive courses filled with information, facts, advice, and news that aim to make travel advisors the best connoisseur of the destination.
- Launched in Australia in September 2023. Available in 12 countries around the world 2
- 15 modules – 15 mins per module – 1 Certificate and 1 badge at final assessment
- 364 users as of March 2024
– NEW in 2024:
- Sustainable tourism module
- Incremental certification system
- France Connaisseur LinkedIn community
The France workshop is coming to Sydney, Melbourne and Brisbane in September 2024
Atout France is excited to showcase the top suppliers from France, visiting major states across Australia in 2024! Guests will have the opportunity to meet and engage with representatives from many French destinations and hospitality companies in an openflow exhibition format. Save the dates: 10th Sept in Sydney, 11th in Melbourne and on the 13th in Brisbane.
Atout France joins forces with Netflix to highlight France’s tourism appeal
Netflix regularly puts France in the spotlight with its French and international productions shot in France. A new study conducted by the Basis Research Institute, reveals that the broadcast of these films and series reinforces France’s cultural and touristic appeal.
Given these elements, Netflix and Atout France have signed a letter of commitment to promote France. To mark the occasion, they are unveiling an advertising campaign entitled “On n’a pas fini d’imaginer la France” (“There’s Always more to Imagine about France”), as well as a brand-new collection of tourist guides to discover France in a new light, in the footsteps of Netflix heroes Emily, Lupin… and many others!
Featured Image: Paris, Eiffel Tower and river Seine at sunrise – iStock/SCStock
Email the Travel Weekly team at traveldesk@travelweekly.com.au
atout franceLatest News
Voyages celebrates 40 years at Uluru with two new immersive experiences
No plans for celebrating your 40th this year? Here's a hot tip from us.
SkyDeck: The inflight entertainment you could never have imagined
Forget those external cameras you can live stream while in the air... With SkyDeck you can check it out for yourself.
Second Boeing whistleblower dies of ‘mystery infection’
Joshua Dean died from a fast-growing mystery infection on Tuesday.
Aussie winners of American Airlines ‘Sell Your Way to the USA’ announced
Show me the money! For the winners, Sell Your Way to the USA was worth getting involved in.
ANZCRO celebrates 30th with special edition of iconic New Zealand Book
Choice bro! ANZCRO celebrates its 30th with a special edition of its iconic New Zealand Book. Chur!
Room to move at Cairns Harbourside Hotel with ‘spacious’ new family package
Moody teens can eat two-minute noodles while younger brothers and sisters get to eat free with mum and dad. Win, win!
A&K unveils lavish around the world wildlife adventure in private jet
The kind of holiday that if you need to ask the cost, you probably can't afford it.
Flight Centre and Reforest hit one million trees target early
Nice one Flight Centre, we think you've earned an early Friday knockoff.
New cruise options spearhead stacked APT 2025 program
Just in case you thought you were running out of cruise itineraries, APT's here with a fresh batch.
Travel Weekly announces a new team to helm Australia’s No.1 travel trade title
Some shameless self-promotion from us, but we thought you needed to know who's bringing you the news.
IHG reveals plans for Brisbane’s first Kimpton in 2028
Just another reason to book that trip to Brisvegas. But don't jump the gun, it's not open until 2028.
Cruiseabout’s first store in five years opens in Perth
Perth gets a break from being behind the rest of the country with the addition of the first Cruiseabout store.
ATAS complaints process acknowledges non-economic loss
A High Court case win over 'disappointment and distress' on a cruise gone wrong prompts ATIA complaints change.
Cunard previews new Queen Anne
Yep, this one does exactly what it says on the tin.
Bunnik Tours unveils latest expansion to Iceland
Just as the Icelandic vikings did many years ago, Bunnik is expanding into new territories.
Australia’s first glamping retreat turns 25
25th anniversary gifts usually come in silver. Ours comes in the way of a news story.
Embrace the journey: Traversing the world with the Shokz OpenRun
If you’ve been on the wrong side of a final call in the airport, or missed the stop on rail journey, it might be time to invest in a pair of Shokz OpenRun headphones. Originally marketed as headphones for fitness fanatics, runners or cyclists with a keen to steer clear of a prang with a car, […]
Tourism Western Australia MD Carolyn Turnbull departs
Turnbull hints her new role will see her staying in the tourism and hospitality industry and who can blame her?
DriveAway launches Brit-Euro Blitz campaign
If agents can put the foot down quick enough and get involved, there are some great prizes to be won.
Fly and Stay Free with the Great Southern
Unlike those dodgy scam phone calls you're getting more and more of, there's no strings attached to this deal.
Sober travel and TikTok guide Australian Gen Z trips
Can you call it a sober holiday if you enjoy a few glasses of red on the flight? We think yes.
Travel DAZE Exec Agenda REVEALED: top execs to speak on airline competition
As the industry reels from Bonza's implosion, it is more important than ever to ask the big questions.
TTC: Deals are driving up demand for September trips
The latest market research from TTC Tour Brands shows interest in international leisure travel remains high for 2024, with 77 per cent of Australians over 18 still planning trips this year. Notably, 28 per cent of those travellers are eyeing September for their journeys. Europe continues to be the most popular destination, with 68 per […]
Skroo says Rex will need deep pockets to fill lost Bonza slots
The door is open for Rex, and anyone else who wants to launch a regional Aussie airline...
Sno’n’Ski Holidays unveils 2025 mega famil to Colorado!
Let the games begin - this is certainly not a famil that you will want to miss!
Walk Japan launches Kyoto: Mountains to the sea walking tour
There are two types of people, one who enjoys walking on holiday and another who enjoys sipping Mojitos by the pool.
Which destination had a 48% boost in bookings following 10 MILLION TikTok views?
Here's a clue: it's not Malabar Beach.
Asher Telford appointed General Manager of SeaLink Whitsundays
Telford has plenty of reasons to smile after SeaLink doubles down and makes him GM after buying his tourism operation.
Qantas ‘working urgently’ to fix app data leak
Qantas is looking into customer reports that passengers have this morning been able to access other passengers’ personal information on the airlines app. X user Lachlan posted that he was able log into different accounts every time he opened the app. My @Qantas app logs me in to a different person each time I open […]
Hilton Expands Presence in North Queensland with the signing of Hilton Garden Inn Townsville
Heading to a North Queensland Cowboys clash? Hilton Garden Inn Townsville is set to open, but not until 2026.
Rail Europe ANZ: making dream journeys come true
Rail Europe's running a lottery! You're not going to win millions, but you might just snag a free holiday.
UPDATE: Bonza hole deepens as administrators investigate financial affairs
Administrators dig deeper as struggling airline unlikely to be revived.
Revamped Wailoaloa Beach hotel opens as Crowne Plaza Fiji Nadi Bay Resort & Spa
Crowne Plaza Fiji Nadi Bay Resort & Spa is open and ready for bookings after the first phase of a multi-million-dollar transformation. Part of IHG Hotels & Resorts’ premium collection, the transformation has seen the completion of 106 guestrooms showcasing contemporary interiors reflective of the premium Crowne Plaza brand and is a first for the […]
Nielsen Data reveals brands spending big to attract Aussie tourists
Trip A Deal, Virgin and Ignite Travel walk into a bar, blow their cash on travel advertising instead of the pokies.
Kamalaya Koh Samui clinches clutch of wellness awards
Kamalaya Wellness Sanctuary & Holistic Spa has so far clinched five prestigious awards in 2024, including being inducted into the ‘Hall of Fame’ at the World Spa & Wellness Awards in London. Founders of the Koh Samui sanctuary and spa John and Karina Stewart expressed their heartfelt gratitude for the awards. “We are profoundly honoured […]
Jetstar offers 200,000 return for free flights to celebrate 20th anniversary
Jetstar hits 20 and everyone else gets the presents with free return flights to domestic and international destinations.