Home » News » Exceptional Alien and South African Tourism launch new multimedia campaign with a list of legends

1 March, 2023

Exceptional Alien and South African Tourism launch new multimedia campaign with a list of legends

Exceptional ALIEN has launched its first multimedia partnership with South African Tourism featuring a range of iconic figures favourite things about the nation.

The collaboration offer access to the destination’s most exceptional places and experiences, each destination is shared through the lens of a prominent creator and their “Travel Playbook” – a personal curation of their travel recommendations.

“Exceptional South Africa” features Australian surfing legend Mick Fanning’s Travel Playbook for Jeffreys Bay, which remains a favourite destination despite his infamous shark encounter – and one of the reasons he “loves South Africa”.

Also featured is Springboks rugby great Tendai Mtawarira – aka The Beast – who offers unparalleled access to his favourite family activities along his hometown of the Dolphin Coast in KwaZulu-Natal.

Wildlife conservationist Kevin Richardson – also known as ‘The Lion Whisperer’ – shares his recommendations for the best places to view wildlife and how he believes travel to be critical to inspiring the future protectors of wild spaces.

Ndaba Mandela, philanthropist, author and grandson of Nelson Mandela, shares his moving Travel Playbook for Soweto – South Africa’s largest township – where he was raised in the family home, which is now the Nelson Mandela National Museum. Ndaba also includes tips for the best way to experience the vibrant community.

All share actionable travel inspiration – whether travellers are looking for expert recommendations on where to eat and drink; locals’ insight into the best nightlife; guidance on how to travel ethically with wildlife; where to catch the greatest waves – or simply hang out in one of these exceptional creators’ favourite locales.

“There is no better way to describe South Africa than exceptional,” hub head, South African Tourism Australasia, Mosilo Sofonia, said.

“It’s a quality evident not only in the grand experiences, but also in the hidden gems that truly reveal the character of a destination – and an insider’s knowledge is invaluable to discovering these.

“This is what we sought to offer with ‘Exceptional South Africa’.

“And it has been a privilege to collaborate with a truly innovative disruptor such as Exceptional Alien, to tell our stories, and feature as its first long-haul destination campaign.”

Co-founder, Exceptional ALIEN, Michael Canning, said, “South Africa is one of the most awe-inspiring and diverse travel experiences on earth, and we can’t thank the featured creators and communities of South Africa enough.

“They’ve shared their inspiring creative lens on this country for all travellers who love creativity”.

Full list of talent:
● Ndaba Mandela – author, advocate and grandson of Nelson Mandela
● Mick Fanning – legendary surfer and entrepreneur
● Uncle Waffles – DJ and amapiano sensation
● Tendai “Beast” Mtawarira – iconic Springbok player and Rugby World Cup winner
● Loyiso Gola – South Africa’s stand-up comedy star
● Kevin Richardson – wildlife conservationist “The Lion Whisperer”
● Zola Nene – award-winning cookbook author and judge of MasterChef South Africa
● Gulshan Khan – acclaimed photographer and National Geographic explorer
● Tanika Hoffman – professional surfer and Billabong ambassador
● Ntsiki Biyela – pioneering winemaker

Exceptional South Africa will feature on the Exceptional Alien website and will be shared on creators’ social platforms and digital media advertising, with estimations of millions of views.

Advertise with us

Email the Travel Weekly team at traveldesk@travelweekly.com.au

Exceptional ALIEN Michael Canning Mosilo Sofonia south africa south african tourism