Aussie food brought back to the table
Tourism Australia is again tooting the food horn of our fair country to entice the world to join us for dinner.
TA has teamed up with The Precinct Studios to create ‘Restaurant Australia’, an original three-part television series that shows off modern Aussie cuisine to the world. Yum!
The series tails renowned chefs such as Neil Perry, Ben Shewry and Peter Gilmore as they come together to create a feast for the ages.
What’s more is that the menu these chefs construct has to impress some of the food world’s harshest critics – British legend A.A. Gill, the inventor of our time Heston Blumenthal and local ingredients champion Alice Waters.
TA’s chief marketing officer Lisa Ronson said The Precinct Studios had done a stellar job bringing Aussie gastronomy to life through the new series.
“When people see these three episodes they’ll see just what an incredible undertaking the Invite the World to Dinner event in Tasmania really was, and get a much better appreciation of the people, the produce and places which make Australia such an exciting food and wine destination for international travellers,” Ronson said.
The series is an extension of Tourism Australia’s Invite the World to Dinner event held at the Museum of Old and New Art (MONA) in Tassie last November.
Watch the trailer here:
The Precinct Studios’ creative director Michelle Galluzzo was keen to promote the idea that the series is as much about people as it is about food.
“When you bring together some of the most passionate and talented chefs, farmers, winemakers and artisans from across the country, you end up with a story that extends far beyond the plate,” Galluzzo said.
‘Restaurant Australia’ will start airing from this Sunday August 16 on 7TWO from 6:30pm. The show will also be aired overseas with international distribution deals currently being finalised.
“It’s become increasingly important for brands to produce content that engages an audience through entertainment,” The Precinct Studios’ exec producer Henry Motteram added.
“That’s what this series does, it’s a great story that’s also answers the brand’s objective so that when the audience are planning their next holiday, they can’t help but think about Australia.”
Keen on watching the series, but not sure if you’re ready to give up your Sunday night beers? Here’s what you can expect from each episode:
Episode 1: Earth, Fire and Water
Neil Perry, Ben Shewry and Peter Gilmore meet in Hobart, Tasmania to start piecing together their world-class menu. Inspired by the picturesque surrounds of the River Derwent, they agree on a theme for the first course; fire-roasted Australian seafood.
The chefs then head their separate ways, tracing their chosen ingredients to passionate producers scattered across the country.
Episode 2: Art and Produce
Determined to amaze guests when seated at the iconic Museum of Old and New Art, Neil, Ben and Peter decide on their main dishes before heading out across the country in search of ingredients.
Neil visits Victoria’s High Country to talk to David Blackmore about his pure-blood Wagyu beef, Ben ventures into the great Australian outback to learn about Red Kangaroos and Peter travels to the east coast of Tasmania in search of abalone.
Episode 3: An Experience to Remember
As the day of the event dawns, the chefs carefully prepare their dishes for 250 international guests as the picturesque locations are being set up. The 250 international guests luxuriate in each dish, appreciating their foray into the best of Australian cuisine.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
@australia a.a. gill alice waters ben shewry food heston blumenthal Neil Perry peter gilmore tourism australiaLatest News
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