Accor takes on Hotels, wants you to ‘Feel Welcome’

Accor takes on Hotels, wants you to ‘Feel Welcome’

Accor has bucked the trend in an era when other brands are downsizing.

Accor has rebranded to AccorHotels and adopted a new logo and tagline, “Feel Welcome”.

The hospitality giant says it “aims at increasing the clout and visibility” of the group by connecting with its digital platform, accorhotels.com.

“In order for the Group brand and the hotel brands to cement their reciprocal bonds, AccorHotels will endorse all the brands’ communications. The brand portfolio will always feature in AccorHotels’ communications to boost the appeal of both the Group and its digital platform,” the group stated.

Meanwhile, the group said its new signature “Feel Welcome” was created to address “all of our audiences” from customers to employees.

“Today, our Group changes and loudly and clearly proclaims its desire to go further, faster. Accor becomes AccorHotels and proudly re-assumes its role as a pioneer hotelier that never stops innovating and surprising, at the cutting edge of digital technology, but while remaining a hotelier, first and foremost,” AccorHotels ceo, Sébastien Bazin said.

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